Founded Arrive Collaborative to be adaptable, agile and entrepreneurial in offering expertise and services to help businesses grow. Specialising in corporate marketing, strategic communications, reputation management, and brand transformation initiatives. Extensive experience working in complex and highly regulated industries including pharmaceutical, consumer health, and not for profit.Services offered:Contract roles for senior positions* Corporate brand * Marketing strategy* Strategic communications* Reputation management * Transformation project managementConsulting and Executive Advisory * Brand strategy, identity and positioning* Digital and social strategy* Reputation building and stakeholder engagement* Media relations and public relations * Executive thought leadership and on-line presence* Employee social media compliance and training * CMO mentoring and marketing skills training * Service design process and recommendations * Business transformation scoping and project delivery

Glaucoma Australia’s mission is to eliminate glaucoma blindness and improve sight for all Australians. In my directorship I hold the roles of - Honorary Secretary - Chair Risk and Sustainability Committee- Member of Audit and Risk Committee

Reporting to the Head of Communications, brought into a newly-created role to develop the group wide corporate brand strategy and lead reputation building initiatives. Additional responsibility as communications business partner for Consumer Health division was incorporated. Cross functional lead for brand council and digital business enablement project formed to achieve business strategy imperatives.AchievementsDelivered Bayer brand positioning and identity refresh project aligned to business imperatives, leading internal brand cross functional team to lift equityPartnered with business leaders to deliver ‘Health Yourself’ corporate reputation campaign exceeding targets by achieving high social media engagement and earned media valueProject lead for 150 year anniversary celebrations including negotiating with local councils and authorities, resulting in 94% positive feedback from stakeholder event attendees, CEO interview reach of 5.9 million, award for adaptable leadership style, and 1.2 million social media interactionsCross functional team leader of Bayer digital business project with 65 process blocks and 49 activities identified for action, resulting in up skilling over 400 employees, expert advisory team of 10 digital business leads, updated competency list, and reverse monitoring for senior leaders.Collaborated with business leaders to manage stakeholder event and strategic messaging for “Food and Health Pathways" event at Parliament House in Canberra attended by global Consumer Health divisional head and over 100 guests, resulting in invitation to submit a self-care policy white paperCross functional team leader of brand council culture change team consisting of 30 representatives from 3 distinct businesses, establishing marketing excellence awards resulting in awareness lift of 11% within 3 years driven by increased campaign effectiveness scores across divisions

Reporting to the CEO on the executive leadership team, appointed to rebuild the Marketing Group and transform the fundraising model to protect and build donor income. The purpose of the role was to develop communications strategies, manage fundraising campaigns and events, drive donor acquisition and identify new income streams.AchievementsRebuilt Starlight Foundation marketing team of 17 to achieve high engagement score in the AON Hewitt survey, contributing to listing as an Employer of ChoiceInfluenced national board to approve trial of face to face donor acquisition initiative, boosting regular donor numbers representing significant revenue growthLaunched national digital fundraising campaign “Serving Up Smiles” fundraiser via digital platform to build sustainable revenue growthEvent management of Starlight Day national fundraiser, project managing the distribution of merchandise to over 3,000 street volunteers and 120 corporate partners, campaign activity, media briefings, retail promotions and street event activitiesPartnered on a collaboration with Flexigroup to establish a dual reporting donor care call centre team within their group, resulting in higher pledge conversion rates and donor giving activity

Reporting into the Executive General Manager Customer Experience, I was responsible for managing market research projects, developing team of 5, providing insights for new commercial and product development cross-functional teams, and providing executive communications support for customer events.Achievements Winner of the inaugural staff excellence award for Marketing within the Commercial division Led complex research methodology choice implementation to develop decision support models for marketing investment alternativesRecognised as a key contributor to the success of CEO-led Customer Weekends through the consistent delivery of presentations prepared overnight Key contributor to successful launch of sleeper seats, in-flight entertainment, chef in-flight meals, low cost carrier ‘blue sky’ development