We enable our B2B2C customers to create personalized pharmaceutical drugs, facial skin care masks and eye patches, and food for dysphagia - optimizing for the individual. We do this with our 3D printers, a technology that takes personalization to the next level. Focus on wellness.Recipients of 50+ awards/recognitions, including being named as a Top emerging health & wellness startup. HQ in Barcelona (Spain), offices in New York City (USA), Beijing (China), Tokyo (Japan). VC backed. We further the advancement of the United Nations Sustainable Development Goal #12: responsible consumption and production.We started with food (we're the makers of Foodini!), and then honed into the health and wellness industries. We are focused on 3 areas:1) Pharma: personalized drugs. We have a unique solution that optimizes and automates the compounding process (personalizing drugs) in pharmacies and hospitals - utilizing 3D printers.2) Personal care: personalized face masks and patches that compete with off-the-shelf sheet masks and eye patches, all of which have homogenous mixtures. Our solution takes the result of a facial scan and prints masks and patches, personalized with corresponding needed products placed exactly where the skin needs them.3) Food: hospital and home care focus for people with dysphagia. Dysphagia poses a significant risk of choking and it is the number 1 cause of death in Parkinson’s patients. Our printing solution ensures the texture and viscosity are correct, and the pleasurable look and feel of the food leads to people eating more and preventing malnutrition. Choking risk is minimized and prevents frequent eating related hospital visits.Note that our website and social media pages focus mainly on the “fun” prints of the food printing segment. Customers with these types of printing needs normally need lower volumes and purchase directly via our website. Whereas the other, larger market customers work with us directly or via our partners.

The V-Label is an internationally recognised, registered symbol for labelling vegan and vegetarian products and services. For consumers, it is a simple and reliable guide to help them when they are shopping. With the V-Label, companies promote transparency and clarity.As part of the Advisory Board, I work with the team to support the growing global network of partner not-for-profit organizations that conduct licensing of vegan and vegetarian products.

S2 Xpeed (formally known as Stage2) backs and supports European industrial tech founders, taking hardware-based startups from a functional prototype to a first industrial series, complemented with market validation and a growth strategy. It's a one-stop shop for science and hardware-based new startups. We aim to strengthen the role of the industrial sector and improve Europe’s competitiveness by accelerating and investing in new high-tech industrial ventures.

(Spain) Personal sabbatical after relocating to Barcelona, while keeping my marketing skills and technology experience current.

(United Kingdom) Head of Public Relations in EMEA (Europe, Middle East, Africa) for the MCB (Mobile Communications Business, owners of Windows Mobile) Group of Microsoft - With a Windows Mobile phone, your easy-to-use Microsoft software and services go wherever you go.Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.Employment Summary: Lead the communications strategy, planning, execution, and team management for Microsoft’s EMEA (Europe, the Middle East, and Africa) Mobile Communications Business. Gold Star award winner, granted to employees to recognize key accomplishments/ significant contributions/ exceptional results & to those who are anticipated to make the highest contributions to the future success of the company.Key responsibilities (consumer and business-to-business marketing):- Drive PR communications strategy to increase brand awareness and preference, thus drivingsales.- Expand PR impact and influence via key external partners and other Microsoft groups to grow the visibility of the brand and product in the ecosystem.- Create advocates both internally and externally; create and integrate partner opportunities. Increase capability levels and satisfaction rankings within a high performing team consisting of multiple internal groups and outside agencies.- Orchestrate and execute the company-wide/global communications & PR strategy and generate excitement for the company at the world’s largest exhibition for the mobile industry (+70,000 attendees).- Fiscal responsibility managing large budgets to drive operational effectiveness.

(United Kingdom) Provider of Presence solutions to the telecommunications industry. Leading provider and pioneer of presence systems and presence-enabled solutions (Messenger/Instant Messaging) to the telecommunications industry.Employment Summary: As the primary communications expert, develop and drive the plan to establish mind share and maximise company/product preference in selected target markets – EMEA (Europe, the Middle East, and Africa), the US and APAC (Asia and Pacific).Key responsibilities (business-to-business marketing):- Lead the communications strategy to raise understanding of the company’s industry andadvance adoption of the company’s products. Define clear marketing communications objectives, requirements, measurement tactics, and expected effectiveness of results.- Responsible for altering market perceptions from technology-led to market-driven; overhaul communication messages from technical concept messaging to market benefit messaging.

(United Kingdom) Software specialist helping both organizations & individuals realize the potential of Smartphones. Experts in Smartphone technology (Symbian OS, Microsoft Windows Mobile) with software installed on more than 28 million phones worldwide.Employment Summary: To build Intuwave’s presence within identified markets, driving awareness and generating demand. Strong focus on the EMEA (Europe, the Middle East, and Africa) market. Key responsibilities (business-to-business marketing):- Build and execute marketing strategy plans, ensuring delivery of plan to budget. Define and maintain messaging, positioning and branding guides, ensuring clarity of messages and agreed positioning are reflected in all communications.- Manage all external marketing partners and suppliers. Achieve high return on marketing investment based on ambitious strategy and minimal budget. Built up a reputable profile with the press and analyst community.

(NY, USA) Delivers technology infrastructure that provides affordable business continuity, disaster recovery and crisis communications solutions for enterprise messaging systems.Joined the company at inception subsequent to authoring the business plan and contributing to securing Series A financing from a Venture Capitalist.

(NY, USA) Internet-based ASP (Application Service Provider)/ SaaS (Software as a Service)/ Cloud computing company focusing as an outsourcer of Microsoft Exchange hosting services.Part of the initial executive management team, having major influence on company development. Key responsibilities for both companies (business-to-business marketing):- Identified marketing objectives, structured the positioning and branding strategy, guided the strategic marketing process, and developed marketing communication materials. Identified and defined target markets, discovered needs of users, created unique selling propositions and solidified strategic marketing direction. Fronted all marketing efforts.- Facilitated the creation of company objectives and goals. Led a comprehensive primary market research project designed to evaluate market conditions and needs. Headed the User Interface team, conceiving the logical and visual design of the user interface.

(NJ, USA) Leading nationwide paging carrier and wireless service provider.$200 million leading nationwide paging carrier and wireless service provider; 1,700 employees.Key responsibilities (consumer and business-to-business marketing):- Established professional marketing/advertising department from start-up to five divisions and ten employees, servicing business-to-business and consumer clientele via five distribution channels: resellers, agent, direct, Internet/e-commerce, company owned and operated retail stores.- Initiated and operated in-house advertising group consisting of: creative services, traffic and production; media buying and placement; public affairs and relations; web site development and e-commerce; cooperative advertising and vendor support. Extensive hands-on experience in all sections.