Lynette Johnson Email & Phone Number

Lancaster, Pennsylvania, Us

• Engage in strategic conversations with customers about their current and future organizational technology goals, collaborate with team to create a plan for their success, and drive product adoption and ensure retention.• Build and maintain strong, trusted relationships with customer team (ranging from C-Suite to accounting teams) to build on current recurring revenue stream and retain customers.• Create and manage third-party relationships for referrals.• Develop and maintain customer retention programs and KPIs.• Demonstrate business insight across multiple industries and customers, connecting trends.• Consult with support, consulting, and customers to understand industry problems/needs, and provide solutions.• Collaborate with sales, consulting, and support teams across all business units. • Internal collaboration to prepare scope, resources, timing, and budget for existing opportunities.• Follow up with customers for additional software subscriptions, services, and third-party software.• Provide quotes and/or proposals where appropriate using Cargas defined processes. Manage short-term and long-term sales pipeline in Cargas’ internal CRM system.• Collaborate with members of the ERP and Marketing teams to develop content, short videos, webinars for existing customers.

Lancaster, Pennsylvania, Us

• Execute cost saving initiatives for the brand while working with a cross functional team to source new suppliers, rework/improve products or packaging, consolidate sku count/eliminate selling non profitable items, etc.•Assist with innovation of new products - creation, design, evaluation, testing.• Track, drive and report costs, sales, forecast vs budget and margins for specific product categories across the brand.•Create, track and approve all marketing/advertisements/ promo. opportunities.• Manage content across all direct to consumer accounts to ensure relevance.• Create and compile sales material for account managers to present at customer line reviews.• Monitor ad campaign effectiveness through invoice sales vs POS.• Responsible for managing marketing budget and spend for Victor® brand.

Lancaster, Pennsylvania, Us

• Performed cost-benefit analysis of existing and potential customers to increase customer retention and overall revenue.• Organized the on-boarding and launch of new accounts and grew them through the addition of new products/services.• Maintained positive business relationships with clients and prospective customers by providing unparalleled customer support to drive additional traffic.• Responsible for developing and executing creative marketing strategies that result in tangible sales growth.• Managed multiple projects at a time while servicing and responding promptly to customer’s needs.• Developed and facilitated the creation and organization of the Hometown Provisions website and maintain marketing materials with relevant, updated content.• Collaborated with management and assisted with the development of annual marketing plans and strategy.• Analyzed purchasing history to recommend new/relevant products and increase customer spend. • Performed successfully in a high volume, fast pace environment successfully delivering the highest degree of courtesy and professionalism regarding customer inquiries pertaining to company's available products and services, ensuring 100% customer satisfaction, which proved to be an excellent source of customer referrals

Lancaster, Pa, Us

• Researched and prospected to attain measurable results during my time as an intern. • Built lasting relationships networking with clients and professionals in other industries. • Assisted with creation of marketing materials and event planning for numerous organizations. • Learned and practiced Google Analytics, NAP, SEO process, Basic HTML and keyword research. • Individually responsible for development of; marketing plan for several local firms, call scripting template for sales team and participated on team that created the discovery process. • Shadowed proposals with potential clients and reviews with existing clients. • Formed outlines and organized several PowerPoints to present in sales & company meetings, clients, etc. • Performed research and gathered information to contribute to content for a website we created.

Bachelor’S Degree, Public Relations/Minor In Business Marketing

High School Diploma, General Studies