Lynette Johnson Email & Phone Number

Lancaster, Pennsylvania, US

• Engage in strategic conversations with customers about their current and future organizational technology goals, collaborate with team to create a plan for their success, and drive product adoption and ensure retention.
• Build and maintain strong, trusted relationships with customer team (ranging from C-Suite to accounting teams) to build on current recurring revenue stream and retain customers.
• Create and manage third-party relationships for referrals.
• Develop and maintain customer retention programs and KPIs.
• Demonstrate business insight across multiple industries and customers, connecting trends.
• Consult with support, consulting, and customers to understand industry problems/needs, and provide solutions.

Lancaster, Pennsylvania, US

• Execute cost saving initiatives for the brand while working with a cross functional team to source new suppliers, rework/improve products or packaging, consolidate sku count/eliminate selling non profitable items, etc.
• Assist with innovation of new products - creation, design, evaluation, testing.
• Track, drive and report costs, sales, forecast vs budget and margins for specific product categories across the brand.
• Create, track and approve all marketing/advertisements/ promo. opportunities.
• Manage content across all direct to consumer accounts to ensure relevance.
• Create and compile sales material for account managers to present at customer line reviews.

Lancaster, Pennsylvania, US

• Performed cost-benefit analysis of existing and potential customers to increase customer retention and overall revenue.
• Organized the on-boarding and launch of new accounts and grew them through the addition of new products/services.
• Maintained positive business relationships with clients and prospective customers by providing unparalleled customer support to drive additional traffic.
• Responsible for developing and executing creative marketing strategies that result in tangible sales growth.
• Managed multiple projects at a time while servicing and responding promptly to customer’s needs.
• Developed and facilitated the creation and organization of the Hometown Provisions website and maintain marketing materials with relevant, updated content.

Lancaster, PA, US

• Researched and prospected to attain measurable results during my time as an intern.
• Built lasting relationships networking with clients and professionals in other industries.
• Assisted with creation of marketing materials and event planning for numerous organizations.
• Learned and practiced Google Analytics, NAP, SEO process, Basic HTML and keyword research.
• Individually responsible for development of; marketing plan for several local firms, call scripting template for sales team and participated on team that created the discovery process.
• Shadowed proposals with potential clients and reviews with existing clients.

Bachelor’S Degree, Public Relations/Minor In Business Marketing

High School Diploma, General Studies