Lynette Lenz, Executive Mba Email & Phone Number

Saint Paul, Mn, Us

Norwalk, Connecticut, Us

Norwalk, Connecticut, Us

Partner with customers to understand business goals and communication challenges, delivering innovative value-added solutions. Develop and execute repeatable marketing campaigns and managed document production and communication requirements across customer business units.

Provide strategic and tactical planning, project and program management, creative development and implementation of all branding, marketing and communications. Experience with Salesforce, Marketo, Smartsheet, Basecamp, Microsoft Office 365, Adobe and various other technology products.* BlueCross BlueShield MN: Owned and managed marketing projects for both B2B and B2C environments as part of the Member Communications & Engagement team. Collaborated with sales and product groups to develop marketing campaigns. Developed creative briefs and coordinated internal and external creative, production, support teams such as brand, legal and compliance, external vendors and other business partners as needed to develop and implement marketing plans.* Confidential Medical Device: Provided B2B and B2C marketing and communications consulting specializing in strategy development, branding and execution of all marketing and communications initiatives.* Ameriprise Financial: Managed overall planning, creation and implementation of marketing communications ensuring brand consistency. Worked with business partners and external agencies to develop strategic messaging and coordinating distribution to the appropriate channels/media.* Wells Fargo: Led CFPB Letter Project Team coordinating across 16 work groups to ensure compliance and regulatory requirements were in place and met by required implementation date.* Confidential Healthcare: Maintained and coordinated an effective partnership with large size healthcare client through senior executive contacts and decision-makers. Served as the single point of contact for revenue cycle customer. Maintained alignment with client’s business strategy, goals and objectives.

Minneapolis, Mn, Us

Led Corporate Payment Systems (CPS) Marketing Operations Shared Services (MOSS) team in collaboration with CPS GMs and U.S. Bank Corporate Marketing Strategy senior leaders to create overall marketing strategy and execution for clients and prospects supporting CPS business objectives. Ensured CPS MOSS was aligned with the U.S. Bank strategies and brand to further drive business line revenue, as well as overall bank revenue. Oversaw CPS marketing budgets, including VISA and MasterCard funding oversight. * Created and oversaw a Marketing Operations Shared Services team of marketing professionals which included Marketing Communications and Compliance, Channel Marketing Strategy, Digital Marketing, Tradeshow and Event Planning, and Data Automation Management. Provided a centralized and unified marketing support functional team to the CPS business lines.* Provided strong leadership to ensure efficient and effective delivery of marketing support and strategy to CPS that included advertising (traditional and digital) and marketing promotions; media relations; internal and external marketing communications; marketing material regulatory and business policy compliance; tradeshows and conferences; integrated marketing strategies including CPS story and agency oversight; and development and management of streamlined customer data used for targeted campaigns (print and digital).

Minnetonka, Mn, Us

Executed strategy and direction of marketing communications for consumer-driven health plans and provided support for initiatives related to consumer-directed health care. * Oversaw creation of business-to-business and business-to-consumer material and collateral relevant to consumer products and services; promoted consumerism business externally through sales, conferences and trade shows.* Provided overall strategy and direction of marketing communications for consumer-driven health plans, including all aspects of internal and external communications.* Directed large scale project researching consumer needs and testing marketing materials against competition; implemented results to restructure strategies to improve messaging and enhance materials efficiency.* Developed value proposition for consumerism business and worked with business partners to reflect in go to market processes and materials. * Integrated messaging across functional and business lines (product, marketing, sales and multiple business segment partners).* Provided oversight and leadership for a team of individuals who executed against our strategic plan by guiding them through the implementation of key initiatives.* Consulted with leadership and business owners to assess marketplace requirements; utilized data to determine product positioning.* Conducted on-site benefit fairs for customers during open enrollment and presented health plans to help identify and recommend the plan to best suit their needs.

Minneapolis, Mn, Us

Oversaw communications planning and implementation for wholesaler, distributor, consumer and employee audiences; provided strategic planning and leadership for all marketing communications.* Pioneered the creation of a Marketing Communications department from the ground up including talent recruitment and training, resulting in consistent increase in annual revenue.* Developed an identity system, which integrated entire brand of the IDS Life/RiverSource Life Insurance Company into one constant, unvarying market brand.* Directed the production, quality and management of all print and electronic communications including sales literature, direct mail, Internet and intranet websites, email and marketing campaigns.* Directed all aspects of marketing research efforts for consumer and field communications ensuring marketing materials aligned with expected results.* Maintained communication program metrics, financial, compliance and legal management.* Coordinated and implemented company-wide trimester marketing campaigns; worked directly with over 20 departments and product lines to consolidate campaign direction and promote a consistent message.* Provided overall leadership for media Public Relations strategy, execution and tracking which resulted in increased brand awareness.

Minneapolis, Mn, Us

* Secured $5 million first-year cost savings by leading a project team of over 30 people to consolidate and streamline over 40 advertising agencies utilized by the company reducing it to five preferred agencies.* Developed and conducted branding training for preferred agencies, negotiated agency rates and oversaw performance management to ensure protection of brand assets and consistency of creative development to support business goals.* Developed an identity system, which integrated entire brand of the organization into one constant, unvarying market brand.* Oversaw the development and maintained consistency of communications for all of American Express/Ameriprise Financial products and services.* Directed all aspects of marketing research efforts for consumer and field communications ensuring marketing materials aligned with expected results.* Maintained communication program metrics, financial, compliance and legal management.* Led all aspects of industry advertising including creation, media selection, placement and assessment to enhance competitive positioning within the market.

Master Of Business Administration (M.B.A.), Executive Mba

Bachelor Of Science, Marketing & Management