Lynette O'Connell Email & Phone Number

Research, design and build innovative marketing analytic solutions for clients. Understand and interpret stakeholders’ situations, needs and feasible solutions using a wide range of complex analytical tools, using this information to create solutions that increase clients’ ROI.

Las Vegas, Nevada Area

I help people improve their income by succeeding in their home businesses with training courses, consulting and support to improve their return on time and money.

In the field assisting clients to use their data to increase revenue. My skills include deep-diving into the data to evaluate marketing and operations programs; pulling data using a large variety of diverse system software; and making strategic marketing decisions around that data with easy-to-utilize reports and visuals.

Las Vegas, Nevada Area

As Business Owner play the customer advocate role in the development of the product solution; the face of the business; the person who gathers customer feedback and works with the Product Manager to ensure the product continues to achieve our customer’s needs. As Business Owner I am extremely familiar with customers’ applications of the products, and.

Las Vegas, Nevada Area

As Director of the Customer Success program, Lynette defines and optimizes the customer journey through post-installation with a focus on driving customer value through adoption and ROI. This position is responsible for all aspects of the Customer Success program including, Managing Customer Success activities, measuring effectiveness, optimizing the.

Las Vegas, Nevada Area

As the Sr. Marketing Process Manager, Lynette defined and optimizes the customer journey through post-installation. This included a focus on customer adoption by working with the customers to get their marketing programs transitioned to the VizExplorer software and then continuing with Best Practices to ensure customer retention and customer ROI.

Las Vegas, Nevada Area

Using advanced analytics, identify opportunities for improving marketing operations. With the use of available gaming and customer data, create detailed reports and recommendations for customers to assist them in optimizing casino marketing operations. Research, design and build innovative analytic solutions for clients. Understand and interpret clients’.

Las Vegas, Nevada Area

• Currently - Project manager over SW Unification for the Marketing department. Oversee the department through touch point inventories; identifying critical business practices, policies and procedures; creating and.

• Reviewed the customer ROI and developed resolution while maintaining current customer relationships and decreasing marketing reinvestment costs by $2MM. Created metrics for Database Analysis, Campaign Management, and.
• Developed a suite of standard reports for properties and executives from database to ensure one version of the truth, created a 40% time savings by automating the reports.
• Developed a new marketing strategy to better target the customer within their lifecycle and reinvest in them accordingly. This plan reduced market spend by 60% and enticed the customer to come back more by creating a.

• Assembled a new corporate marketing department to support the properties in the field with Database Analysis, Campaign Management, and Data Hygiene -Recruited and trained analysts. Hired three managers to oversee each.
• Completed multiple projects while maintaining the overall success of the team and team moral. -Completed the integration of enterprise data warehouse from 32 individual source systems.-Built a suite of standard reports.

Developed business analysis for the marketing team. Reports included general market segmentation performance, customer profiles, media mix, retention analysis, churn, unit conversion, DNIS and upgrade/acqusition reporting.

Oversee a staff of five that encompasses the areas of direct mail, database marketing, and analysis for three Las Vegas casinos: the Stratosphere Las Vegas on the “Strip” and two major locals casinos: Arizona Charlie’s Decatur and Arizona Charlie’s Boulder with a budget of $5 million.Business Owner overseeing the creation of a marketing data warehouse.

Challenge: Create analytics for marketing programs and business reporting. Technical Expertise: Oversight of query, model and reporting processes. Rebuilt all analytical reports and redesigned all data queries. Developed and oversaw direct mail segmentation and reinvestment analysis. Redesigned all direct mail segments. Technical development of.

Accounting

Associates Degree, Technical Theatre

Liberal Arts

Business