Lynette founded MAXMEDIALAB in 2011, positioned as a luxury full-service creative communications agency catering to lifestyle and beauty brands. Over the past ten years, MAXMEDIALAB has partnered with some of the world's most forward-thinking companies, with client lists spanning Audemars Piguet, David Jones, FENTY by Rihanna, Hermès, Giorgio Armani, Luxasia, Paco Rabanne, Ralph Lauren, VW Group, and Unilever. MAXMEDIALAB Through an integrated 360-model, MAXMEDIALAB is at the forefront of creating new digital moments for brands to connect with media, advocates, influencers and consumer audiences alike. It unites passionate professionals across all disciplines, from strategy, creative, social, communications, media, digital, experiential and influencers, to take its brand partners to new heights. MAXMEDIALAB's breadth of experience not only allows them to dream big but also execute these ideas seamlessly. MAXCONNECTORS In 2013, Lynette Phillips founded sister company and Australia's first influencer agency, MAXCONNECTORS. With a portfolio of over 60 talent, MAXCONNECTORS boasts some of Australia's most prominent names in beauty and lifestyle, including Sammy Robinson, Jade Tunchy, Rowi Singh, Lauren Curtis, Natalie Roser, and Nikkia Joy. New York's Luxury Daily named Lynette one of the Luxury Women to Watch, and she was the only Australian to receive this honour. MAXMEDIALAB won the World Luxury Award in Perfume & Cosmetics Public Relations in 2018 for its work on FENTY BEAUTY by Rihanna's anniversary event. The agency was also a finalist in the World Luxury Award for its work on Audi Australia in 2016. CAREER BACKGROUND Lynette has worked in the media industry for over 20 years, with a strong background in sales, publishing and client concept development. Her positions include Publishing Director and Women's Lifestyle Sales Director of ACP Magazines where she was responsible for leading titles including; Harper's Bazaar, Grazia, Cleo, Dolly, Cosmopolitan, Madison, Shop Till You Drop, Australian Women's Weekly, Woman's Day, NW and TV Week. In addition, Lynette managed one of the most successful book divisions in Australia. Lynette also launched several high-end consumer publications in Australia, including the March 1998 Harper's Bazaar, March 2005 Madison, 2006 Shop Till You Drop and October 2008 Grazia. She also spearheaded many leading digital luxury websites, including; Grazia, Australian Women's Weekly, Harper's Bazaar, Cosmopolitan and Shop Till You Drop.