Lynette Schmidt Email & Phone Number

Portland, Or, Us

Lake Oswego, Oregon, United States

Developed and implemented marketing strategies to boost brand visibility, engage clients, and generate leads through targeted campaigns, email marketing, social media, and market assessments.Key Accomplishments:• Increased property inquiries by 40% in three months through multi-channel engagement and retention strategies, including social media, email, and direct mail campaigns.• Improved lead conversion rates by 20% using data analytics, customer journey mapping, and audience segmentation for personalized email and social media outreach.• Created digital buyer/seller presentations, listing materials, and omni-channel marketing for consistent branding across all platforms.• Boosted event attendance by 900% and enhanced agent productivity through targeted email marketing and cross-functional collaboration, driving consumer loyalty and sales growth.

Oregon, United States

Managed a marketing team and executed digital strategies to elevate brand visibility and agent success. Focused on social media, email marketing, and content creation to drive engagement and lead generation.Key Accomplishments:• Achieved a 61% growth in LinkedIn followers and increased referral contacts by 43% through targeted social media and email campaigns.• Produced 50+ videos and 300 marketing materials, including a monthly blog, to keep agents top-of-mind with clients.• Influenced client conversions by 20% through collaboration on personalized marketing plans for listings and sales presentations.'• Onboarded 24 agents, delivering customized marketing materials for a seamless integration.

Lake Oswego, Oregon, United States

Directed the rebranding and business development efforts that doubled the company's size and profits over two years. My role focused on rebuilding the website, developing multi-channel marketing campaigns, optimizing email strategies, and fostering client relationships to drive revenue growth and brand visibility.Key Accomplishments:• Led the brand rebuild, including a complete website redesign, which resulted in a 38% increase in sales and a 700% boost in positive reviews.• Crafted and executed multi-channel campaigns across podcasts, blogs, social media, press releases, and advertising to raise brand awareness and engage new and existing audiences.• Developed a business development strategy that expanded the client base from 13 to over 55 property and community management companies, including the two largest clients in 18 months.• Optimized email segmentation, leading to a 40% increase in open rates and a 25% boost in click-through rates, driving stronger client engagement and sales.• Created video content and educational materials for continuing education classes that improved customer understanding of services, increasing new business by nearly 30%.

Beaverton, Or

Partnered with Intel Corporation's Worldwide Retail Marketing Managers to develop go-to-market plans, create competitive playbooks, and coordinate digital merchandising projects. My work contributed to driving customer engagement and improving sales.Key Accomplishments:• Led a 125% increase in Intel marketing asset downloads, resulting in a 25% boost in laptop sales.• Created and managed B2B sales guides and competitive playbooks for global laptop sales.• Collaborated with external partners, including animation studios, to produce retail training videos, empowering over 200 Intel sales reps to better understand customer needs and the competitive landscape.• Drove increased consumer engagement, improving promo page visit duration by an average of two minutes.

United States

Managed large-scale merchandising operations and strategic initiatives for hundreds of Fortune 500 brands, driving operational efficiency and product success in brick-and-mortar stores.Key Accomplishments:• Led cross-functional teams to implement product management strategies, ensuring consistent on-shelf availability and planogram compliance across 5,200+ retail locations.• Developed and implemented structured communication protocols among cross-functional stakeholders streamlining problem resolution and improving communication across field teams, reducing project delays by over 30%.• Fostered a culture of accountability and transparency, driving team-building initiatives that improved employee engagement and retention by 33%.• Awarded the Spark Plug Award from the company President for exceptional leadership and performance.

Bachelor Of Science - Bs, Marketing

Gained a comprehensive understanding of marketing strategies, consumer behavior, and business management. Developed skills in digital.

Digital Marketing Strategy

Focused on advanced digital marketing techniques, including SEO, SEM, social media marketing, and data analytics. Developed expertise.

Project Management

Having already mastered project management while overseeing projects for Fortune 500 brands in fast-paced, brick-and-mortar environments.