Lynette Day Email & Phone Number

Folsom, California, United States

Developed and managed communications programs to inspire, motivate and inform over 60,000 Technology Development and Manufacturing employees. Manage communication strategy, processes, operations, and execution ensure timely delivery of purposeful communications that drive the culture and enable a motivated and high-performing organization.

Folsom, California, United States

Created and managed the highly complex Stream/Sapphire Rapids go-to-market strategy and plan, driving organizational change and setting a new precedence in how Intel brings datacenter products to market. o Developed annual and quarterly GTM plan and worked closely with leadership and cross-functional teams to execute o Collaborated across product teams.

Folsom, CA

STORAGE MARKETING STRATEGIST – INTEL Developed and drove high-impact marketing strategies, plans and programs for storage products and technologies. Worked across BUs, partners, COEs and geography teams to create and deliver global campaign guidance and program strategies. Evaluated campaign and program effectiveness through key performance indicators.

Sacramento, CA

• Developed and managed marketing and communications initiatives. Responsible for messaging and positioning, communications, feature adoption, persona development, content development, go-to-market strategy and sales.
• Working with multi-disciplinary teams defined, priced and rolled out new product packages, directly managing program timeline, communications, public relations and material development.
• Developed and managed content for website, press releases, datasheets, product and offering guides and webinars.
• Launched and managed “Feature Friday” webinars, customer newsletter and customer community site increasing awareness and adoption of CounselLink features, tools and services.
• Created positioning and message points serving as foundation for website content, press releases, articles, speaking points, collateral and other communications.
• Produced and promoted key informational seminars at 2013 Customer Conference, increasing attendance by over 30%.

Rancho Cordova, CA

• Led strategic planning and management of marketing programs, campaigns and events. Serving as a primary contact, worked with local and national sales teams, business partners and other key stakeholders to develop and.
• Developed print, multi-media and email communications, along with presentations, direct mail and web content.
• Led cross-functional work teams and collaborated with key stakeholders to develop and implement communication projects and initiatives reaching across multiple audiences.
• Wrote and presented post-project and ROI reports with recommendations on future projects.
• Built and managed relationships with creative services, branding, asset-management and other partners/vendors.
• Planned and managed complex projects, keeping them on schedule and budget, while ensuring their alignment with organizational goals.

San Ramon, CA

• Developed and led the Marketing and Events Group for an international management and consulting firm serving technology standards organizations.
• Developed, packaged and sold new marketing products and services generating over $1M in new revenue.
• Collaborated with Operations, Technology and Sales to develop and launch new products and marketing plans that support clients and align with company vision.
• Oversaw business and proposal development along with pricing and packaging of services/products.
• Drove client strategy through the creation of marketing, branding and communications programs.
• Increased client membership and technology adoption through the development and implementation of new marketing strategies, plans and programs.

San Ramon, CA

• Directed marketing and events department to develop develop leads and nurture throughout the sales fullen. Led marketing of all products/services offered to the collision automotive aftermarket industry.
• Developed marketing plans and programs promoting automotive valuation, shop management and salvage software used by the collision repair and aftermarket industries.
• Launched over 14 products/upgrades and supporting sales tools within two years.
• Served as primary liaison between marketing, sales and product management.
• Developed communications strategy and brand including messaging and supporting product collateral.
• Developed and tracked product-launch strategies, plans and programs.