Lynette Simmons Email & Phone Number

South Deerfield, MA

Design digital assets, specifically emails and sliders to solidify cohesive messaging across alldigital platforms.

New York, NY

• Designed packaging for new body, hair and skin collections, and updated the design of core collections.
• Managed Offsite press approvals for hair and body packaing collections.
• Designed retail POS displays for mass retailers: Walgreens, CVS, Walmart, Sally Beauty, and Military.
• Worked with customer marketing/shopper marketing teas to complete in-store kits and collateral for OTC.
• Designed new retail packaging for the mass market and prestige collections.
• Created new packaging renderings for all sales and marketing presentations.

New York, NY

• Negotiated printing and reduced costs by more than 50% during tenure.
• Managed vendor partnerships.
• Developed a simplified creative process for the team.
• Led weekly creative/marketing status meeting.
• Developed strategies to maintain workflow between marketing and creative team.
• Managed design and production of HSN, Sephora, Ulta, and Macy’s, retail in-store signage.

White Plains, NY

• Starwood Asset Library (SAL) “Builder Tool” usage increased from 136 users to more than 10K.
• Team learder responsible for managing the SAL Builder Tool system globally.
• Instrumental in improving the “user friendliness” of the tool.
• Managed communications between international teams and brands.
• Performed reviews and /or approvals of local property advertising, marketing and in-hotel collateral.
• Communicated global consistency of design standards to domestic and international advertising agencies, vendors and hotel brands in North America, Europe, Africa and the Middle East.