Lynette Usry Email & Phone Number

Minneapolis, Minnesota, United States

Build and maintain effective relationships with all client personnel, becoming an expert in our client’s In Store Marketing (ISM) business.Attend client ISM Cross Functional Team meetings to gain visibility to all upcoming projects and deliverables from concept to execution.Schedule and lead meetings pertaining to element list creation, finalization and handoff with various internal client teams and external client partners.Ensure all partners are providing the necessary information when it is due and minimize out of process updates.Communicate to ensure all client teams/partners have up-to-date accurate project information pertaining to ISM elements for each project and they have all the information they need for successful ISM execution.Escalate potential issues in advance of impacting the project timeline or other project deliverables.Perform other duties as assigned to meet the changing conditions of the agency.

Plymouth, Mn

Delivered revenue of approximately $12 million annually, for retail LED lighting retrofit projects.Identified successful projects, and reviewed and implemented key learnings for future projects.Partnered with other departments to define and document processes.Identified opportunities for process improvement, and implemented and communicated updates to operations team.Escalated issues to team members when roadblocks were present.Proactively provided regular updates to internal resources and the customer.Organized & standardized pre-project documents.Tracked project status, and reminded applicable stakeholders prior to deadlines.Edited core project documents per changes in process and desired results.Reinforced relationships with customers and partners, by providing consistent and timely communication.

Greater Minneapolis-St. Paul Area

Drove in-store marketing projects from start to finish by developing holistic project plans, assessing and optimizing processes and tools, defining scope and deliverables, selecting appropriate partners, anticipating risks, and communicating contingency plans. Built, adjusted, and tracked timing and cost estimates, scheduled and facilitated meetings with cross-functional teams (agency, fixturing, brands, legal, logistics, procurement, and other key partners) to share progress and updates on all projects. Coordinated photo shoots, planogram details, plans for distribution, separator tasks, project approvals, and communication to store teams. Built strong relationships with key stakeholders in order to deliver projects on-time and under budget.

Chanhassen, Mn

Identified, scheduled and executed strategic business-to-business product marketing activities to achieve company objectives. Planned and implemented Las Vegas trade show exhibit within budget. Designed and developed Joomla! website, with search engine optimization and social media modules. Compiled and communicated requirements for sales database development project. Made recommendations for director approval, and executed multiple marketing activities within agreed-upon timeline and budget.

Lakeville, Mn

Provided administrative support to various companies.

Greater Minneapolis-St. Paul Area

Researched promotion ideas, and developed and implemented marketing programs to produce qualified leads. Developed strategic marketing for e-mail, direct mail, telemarketing and ad campaigns, specifically targeting new business, past clients and circle of influence. Wrote content for website. Set appointments, prepared presentations, studied and implemented sales techniques, negotiated contracts, collaborated with agents, inspectors, lenders, closers, etc. to close sales on time, while providing the best possible customer service for clients.

Greater Minneapolis-St. Paul Area

Defined project requirements, designed and proposed layouts for all departments within club. Produced all collateral pieces with consistent branding, edited copy and made suggestions for content. Managed print vendor relationships and negotiated production pricing. Prioritized and managed multiple projects, to deliver finished products on-time.

Greater Minneapolis-St. Paul Area

Designed database to track sales promotions and report sales team progress to management. Generated marketing ideas and helped coordinate successful industry trade-shows, wrote copy for newsletter articles and ads, placed ads in appropriate industry periodicals, and managed vendors to complete numerous projects.

Fargo, North Dakota Area

Reported directly to CFO. Wrote copy for quarterly and annual reports, press releases, fact sheets, brochures, newsletters and website. Planned events such as company annual meeting. Developed new and updated info graphics for “Investor Road-Show.” Demonstrated advanced time-management and prioritization skills by coordinating several projects simultaneously with multiple vendors, successfully delivering on time.

Bachelor Of Arts (Ba), Business/Commerce, General

Activities and Societies: Concordia Chapel Choir 1994-1997Member of Belle Canto Choir 1993-1994. Member of Chapel Choir 1994-1997.

Bachelor Of Arts (Ba), Communication, General

Activities and Societies: Chapel ChoirMajored in Business, as well as Communications.