Lynette Yeo Email & Phone Number

Supervise and manage all digital and social media activities in Asia in various channels including website, Intranet, X account in Japan and FacebookEstablish editorial guidelines and social media best practices in Asia aligned with company’s global policies and enhance corporate brand and business profilesSupervise external agencies to ensure guidelines are adhered to in support of achieving corporate and business objectivesLead in various cross-functional collaborations on developing multi-language, multi-channel social media plans for campaigns and events in Asia Supervise and develop engaging content localized to audience in South-East Asia, Japan and South KoreaManage social media monitoring for Asia and provide crisis management supportOversee social impact initiatives in South-East Asia and JapanReview existing programs and explore new initiatives

Managed content marketing calendar for corporate Facebook and LinkedIn accountsProduced social media content to enhance corporate profileOversaw social media listening and community management for both accountsSupported stakeholders with best practices and data insights for effective marketing campaignsAnalyzed engagement data and evaluated effectiveness of campaigns

Singapore

Led a diverse team of in-house and freelance crew of creative contributorsSupervised team and managed operation and campaign budgets Ideated and produced content for multiple platforms i.e., social media, website, venue screensLed in various forms of productions e.g., TVC, editorial videosPartnered with major event hirers to curate customized social media contentSupervised engagement campaigns across all social media channels i.e. Facebook, Instagram, X and YouTubeDrove an average of 17% organic follower growth across all channels in 18 monthsPlanned paid digital and social media campaigns with agenciesOversaw community management and social listening for all channelsTook on additional corporate communications role to serve internal and external stakeholders during major events

Developed 360° marketing communications plans with agencies Achieved 57,000 organic Facebook followers in 3 yearsProduced campaign videos, averaging 370,000 views over multiple channelsLed and executed nationwide outreach activations and digital campaignsLiaised with media on earned and paid media collaborationsCollaborated with external partners on content creation and joint digital effortsManaged corporate branding at high-profile sporting events

Led in partnership with Ministry of Education (MOE) for S2010 Friendship Camp, hosting 409 youths from 128 countries and S2010 Youth Sports Conference for 1,000 local studentsCollaborated with MOE to implement Olympic Education into curriculumOrganized islandwide celebratory events Planned and facilitated Youth Olympic Village visits for 5,800 studentsRecruited, trained and led 70 volunteers for the visits

Liaised with media on news releases and event coveragePlanned and organized local and international swim meetsManaged sponsors for the association and key events

Connected with schools to integrate Olympic Education as part of school curriculumOrganized annual retreat sessions for more than 60 local and regional educators Supported secretariat team for Singapore Contingent at major multi-sport games (2005 South-East Asian Games, 2006 Commonwealth Games, 2006 Asian Games)

Graduate Diploma In Translation And Interpretation (Chinese)

Bachelor Of Business And Commerce (Marketing And Management)

Diploma In Sports And Wellness Management