Lyn Mcgee Email & Phone Number

• Marketing Programs ManagerPassionate marketing leader dedicated to driving Keysight's business objectives through strategic planning, workflow enhancements, and project development initiatives. Accomplishments:
• Intranet Portal Site: Led the development and launch of an innovative Intranet portal site, serving as a centralized information and data hub. Increased engagement with internal users by 18%.
• SEO Strategic Planning: Collaborated with the SEO team to manage the keyword strategic project, resulting in a 12% improvement in the search ranking through optimization and targeted ad placement.
• Banner Ad Deployment: Developed and executed a streamlined workflow for creating and placing banner ads on the Keysight website, reducing deployment time by 14%.Responsibilities:
• Strategic Project Oversight: Has oversight over a diverse portfolio of projects to ensure the successful execution of campaign strategies and marketing objectives.
• Collaborative Planning: Worked closely with stakeholders to develop project scope, deliverables, timelines, and budgets, aligning with marketing goals and objectives.

• Sr. Principle Field Marketing ManagerDedicated marketing strategist focused on developing regional marketing programs, lead generation initiatives, and immersive marketing experiences to support the US sales team in.
• Accelerated ABM Close Rates: Organized in-person marketing events that resulted in a 10% acceleration of the close rate for ABM accounts.
• Enhanced Lead Generation: Conceptualized and executed practitioner events, contributing to a 12% increase in lead generation.
• Improved Efficiency: Designed a Field Marketing events template for the sales team, streamlining the request process and enhancing operational efficiency.Responsibilities:Responsible for creating and expanding sales.
• Strategic Event Planning: Conceptualized, planned, and executed virtual and in-person regional events and campaigns to elevate brand awareness and drive net-new lead generation opportunities.
• Partnership Support: Collaborated with Channel and Alliance partners to enhance marketing activities through tradeshow sponsorships, co-branded campaigns, and roundtable summits.

Nashville Metropolitan Area

• Impactful leader driving consumer and commercial sales revenue targets in the Southeast markets. Proven expertise in executing strategic marketing campaigns to elevate brand awareness, engage consumers, and generate.
• Engagement Driven Social Media Campaigns: Crafted social media campaigns that resulted in a 15% increase in user engagement, adopting stronger user connections.
• Integrated Marketing: Developed integrated marketing campaigns that not only promoted brand awareness and amplified public relations opportunities, achieving a notable 20% growth.
• Cross-functional Collaboration: Organized cross-functional teams to streamline process flows, garner stakeholder support for project initiatives, ensuring alignment and efficiency across teams.Responsibilities:
• Strategic Planning: Led the development of in-market strategies and execution plans in collaboration with sales and department stakeholders, focusing on building marketing events and programs to enhance brand.
• Project Management: Directed all aspects of end-to-end project management and events across markets, including logistics, production, venue sourcing, budget tracking, campaigns, sales enablement, and audience.

Nashville Metropolitan Area

• Organized product marketing activities, from crafting brand messaging, value propositions, and product launches. Instrumental in driving increased market share and nurturing user adoption.Accomplishments:
• Enhanced Sales Lead Generation: Produced impactful e-newsletters, landing pages, and website content. Resulting in a 15% improvement in lead generation.
• Market Penetration Growth: Coordinated campaign efforts with support and sales teams, leading to a 12% increase in market penetration.
• Accelerated User Adoption: Implemented product marketing campaigns and partner integrations, resulting in a 20% growth in user adoption rates.Responsibilities:
• Collaborative Cross-functional Leadership: Worked closely with cross-functional teams, including developers, sales, partnerships, PR, and design, to deliver product marketing communications.
• Market Assessment: Provided valuable market assessment, competitive analysis, and qualitative feedback from users to inform future functionality and product roadmaps.

Greater Nashville Area, TN

• Developed and executed the comprehensive marketing plans for new and existing product lines, with a focus on product management processes and compelling product messaging.Accomplishments:
• Strategic Email Campaigns: Launched targeted email campaigns that yielded a 10% increase in sales lead generation, driving substantial revenue growth.
• Retention Campaign Success: Designed and implemented a highly effective marketing retention campaign, resulting in a significant 10% retention rate improvement for the targeted customer list.
• Cost-saving Brochure Strategy: Revamped brochure strategy, achieving cost savings of $650,000 within 9 months by implementing printing cost reduction measures.Responsibilities:
• Effective Project Management: Served as the group project manager, overseeing the status and progress of all current projects within the team and with third-party vendors, ensuring timely delivery and alignment with.
• Performance Analysis and Reporting: Conducted comprehensive analysis and tracking of product campaign performance, providing actionable insights to the Marketing Director for informed decision-making and strategic.

Greater Nashville Area, TN

• Strategic brand planner for dynamic B2B marketing strategies to fuel growth with both new and existing accounts, while expanding market share for digital and print services.Accomplishments:
• Successful Brand Re-launch: Established a comprehensive brand re-launch, transitioning from TN Media to USA Today Tennessee, effectively repositioned the brand for enhanced market visibility and impact.
• Lead Generation: Directed initiatives that boosted lead generation for the sales pipeline by 14%, catalyzing revenue growth and business expansion.
• Website Redesign and Content Development: Led the development of brand identity and new content for website redesign, aligning with strategic objectives and enhancing user engagement.Responsibilities:
• Marketing Campaigns: Produced and executed compelling marketing campaigns that delivered cohesive brand message, driving desired revenue results through crafted landing pages, lead generation efforts, and persuasive ad.
• Revenue-Generating Events: Identified and implemented revenue-generating event opportunities, resulting in an increase of $350,000 in revenue for the businesses, while cultivating valuable partnerships.

Nashville TN

• Collaborated closely with the national sales team, delivering actionable insights, market trend analysis, and comprehensive research to empower both existing and prospective clients in making informed decisions about.
• Strategic Client Research: Monitored and conducted in-depth research for client requests within the Eastern division, including demographic, readership, lifestyle, and persona analysis. This initiative resulted in.
• High-Impact Analytics: Developed insights and analytics for prospective clients, achieving an impressive 25% close rate of sales by completing Prizm segmentation analysis, effectively aligning offerings with client.
• Strategic Playbook Development: Created a national furniture insights playbook, encompassing market trends, analysis, and top market data, which played a pivotal role in closing over 12% of national furniture accounts.
• Data Retrieval and Analysis: Retrieved, analyzed, and interpreted syndicated and proprietary research data for the sales and senior leadership team, providing actionable insights to drive informed decision-making and.
• Vertical Targeting Strategy: Identified key verticals to target and developed segment insights for those verticals, enabling targeted marketing and sales efforts to maximize revenue potential.

• Achievement driven professional with a proven track record of success in retail account management. Recognized as Top Performing Account Executive nationwide and within the Southeast region.Accomplishments:
• Nationwide Recognition: Earned the distinction of being the Top Performing Retail Account Executive in the nation for Comcast in Q1 2013, showcasing exceptional sales performance and leadership.
• Regional Excellence: Achieved consistent recognition as the Top Performing Retail Account Executive for the Big South Region in Q1, Q2, and Q3 of 2013, demonstrating outstanding sales results and contribution to.
• Strategic Store Management: Led the management of a Top Producing Internet Big Box retail store and Comcast Authorized Dealers, driving revenue growth and exceeding performance targets.Responsibilities:
• Sales Incentive: Developed and implemented sales incentives and in-store events targeting new and existing customers. Resulted in a significant increase in store traffic and closing 75+ activations per month.
• Strategic Partnership: Managed relationships with Verizon leadership team to set sales goals, created promotional events, and forecasted strategically to increase activations, nurturing collaborative partnerships and.

Managed and monitored all aspects of new product launches and marketing campaigns that assisted with the long term growth and profitability of the Comcast Middle Tennessee market.