• Developed short and long-term brand strategy based on market research of customers and competitors• Launched advertising campaigns to test customer preference and attract customer sign-ups for product beta testing• Designed company website and improved customer usage experience through using Google Analytics • Promoted business to potential customers by utilizing social media

• Led a 13-person cross-functional team to improve operation efficiency and cross-department cooperation for a state-owned utility company; presented recommendations to client executives, resulting in 10% decrease in cost and 25% increase in cross-department cooperation satisfaction• Analyzed customer preference and market data for a leading property developer, which resulted in a new brand strategy launch and establishment of four new product lines • Awarded Gallup STAR Employee for consistently performing above expectation

• Optimized sales service system for an automobile company by defining consumer expectations in focus group discussions and in-depth interviews, improving the client ranking in industry to No.1 in customer service • Won “Great Team Award” (2 out of 16 teams) in Gallup Bootcamp Training Program for effective team building with colleagues from 6 different countries

• Managed client relationships through close communication by defining potential demands, setting reasonable expectations and providing insightful recommendations, resulting in fast track promotion to Consultant• Collaborated with a 5-person team in research design and consumer interviews to determine advertising effectiveness for a world leading restaurant company