• Developed and executed e-mail marketing strategy, including development of e-mail nurture campaigns targeting existing and prospective accounts that result in increased demand generation and revenue growth• Utilised Google Analytics and Sprout Social to track progress and growth made via inbound marketing• Designed social media fact sheets to analyse social media marketing efforts on a weekly basis• Worked with city teams in 11 other cities on global campaigns and company-wide products, with weekly meetings to provide support to large teams when needed and maintaining global brand voice across all markets• Wrote copy and messaging across organic social media such as Facebook and Instagram• Monitored online presence of company’s brand and engage with users to strengthen customer relationships• Contributed inventive ideas for promotional marketing campaigns as well as organic marketing efforts