Lynn Danson Email & Phone Number

Alpharetta, Ga

Secure Associate Service Providers and manage the relationship to ensure they are productive members of the team by coaching team members on skills including marketing, customer service and communication.

Responsible for implementing and assisting in marketing campaigns, events, and initiatives; coordinating and communicating regional marketing; maintaining website, social media, reports on spending, coordination with community of sponsorship and donations, implementing the marketing mail pieces and email list, creation of signage, circulars, mock ups, e-mail campaigns, on line promotions, coordinating with branches on required signage and compliance audits.

Marietta, Ga

*Directed sales team to grow and retain revenue through development of sales initiatives, hiring, sales training and strategic planning.*Developed incentive program designed to drive revenue and meet company objectives.*Analyzed performance and subsequent development of initiatives to drive key revenue growth across product portfolio.*In 12 months, was able to turn around team whose revenue was down 20+% to prior year to produce revenue increases over prior two years.

*Development and execution of strategies designed to acquire, retain and grow revenue through product development, pricing initiatives and creative multi-platform solutions.*Led team to exceed revenue objectives through selective hiring, training and managing Sales Managers and Account Executives selling print, direct marketing and digital advertising solutions. *Led team to improve performance from 50% of prior year's actual revenue to 95% of prior year's actual revenue in 5 months.*Revenue responsibility of over $30 million

*Development of strategies to increase revenue from existing and new accounts and leading team to goal achievement while maintaining profitability as well as hiring, staff development and coaching for skill and career advancement.*Integral part of several teams focused on evaluating products and pricing to improve effectiveness and profitability. *Served on B2B Marketing project team charged with evaluating how to go to market in the B2B arena and developing new strategies to present the complete portfolio of advertising and marketing solutions.*Implemented salesforce.com to successfully increase sales team effectiveness*Led team to exceed online and new business quotas with performance at 134% and 160% respectively.*Revenue responsibility of over $10 million

Ba, Commercial Design

Ba Commercial Design, Marketing/Advertising/Commercial Design