As COO of Canada Action, Lynn leads the charge to develop and deploy thought leadership content that influences perception and behaviours. Her goals are to: - promote courage - challenge conventional wisdom- seek out opportunities that others may think are too risky to attempt- leverage up-to-the-minute insights and feedback from local, national, global and diverse audiences - identify both opportunities and threats - look ahead for the next trend or issue that might impact Canada’s resource sectors - seek out new and creative ways to break through the noise with our story of why Canadian resources matter and the value they provide to Canadians and the world- promote and protect the reputation of Canada’s natural resources - motivate and empower Canadians to engage in the conversation - advance our mission with traditional and social media - actively engage with Canadians, resource workers, communities, investors, media and other stakeholders to effectively manage the brand of our resource sectorsLynn has a strong bias towards action and solutions-based design thinking. She is a motivating team member whose contagious enthusiasm and authenticity propels engagement and achievement.

Management Consultant specializing in strategic planning, communications, public relations and operational performance

Principal and Founder of marketing company specializing in branding strategies, corporate culture and public relations initiatives, providing services largely to the trades, resource, and education sectors.

Responsible for the development and oversight of operational policies, business development, and public relations