Lynn (Gackowski) Potter Email & Phone Number

Greater Chicago Area

Primary Clients: KitchenAid, Whirlpool, and Maytag

• Clients: Albertsons, Petsense by Tractor Supply, UNFI, GM Marcus, Humana, and Jacksons (worked briefly on many more)
• Crafted brand, promotional, and product copy for Fortune 500 companies
• Mentored junior writers on honing brand voice on Albertsons social campaigns
• Lead copywriter on UNFI and Petsense by Tractor Supply
• Wrote omni-channel messaging for the launch of the new Alaska Air Miles Program at Carrs-Safeway (a subsidiary of Albertsons)
• Maintained high copy standards and exercised quality control at all stages for digital, direct, email, OOH, print, and social

• Partnered with editors and designers to resolve creative issues or redirections
• Created compelling copy for website, email, social, push, and SMS while adhering to brand guidelines
• Wrote on-brand copy for Walmart+ grocery delivery service
• Created engaging holiday campaigns that converted to sales while being on brand across multiple verticals, including tech and entertainment, outdoor living, sports and toys, and pets

Chicago

• Wrote site and email copy for Sears, Craftsman®, and Shop Your Way®
• Developed concepts for specialized projects; managed all projects from concept to completion
• Managed AI analytics across five brands to optimize content; monitored unique open rates/click-through rates
• Mapped data patterns in keywords and emotional triggers to optimize results; reported +23% conversion and +29% lift in Shop Your Way® email channel visits

Oak Brook, IL

• Wrote and edited content for newsletters; developed contests that increased readership by 50%
• Supervised editing process for all corporate communications, ensuring copy met AP, corporate, and international guidelines

Chicago, IL

Community manager for five clients: Beauty product, dental product, technology company, travel app and marketing company. Worked closely with these clients in order to accurately portray their social presence and effectively communicate their branding message to the targeted consumer audience. Developed and executed creative initiatives and marketing.

Michigan City, IN

Wrote copy for company press releases and promotional pieces in local media outletsHelped plan, organize and design visuals for auction event, the organization's largest fund raising eventPulled data together to ensure auction event attracted a large audience

Bethesda, MD

Wrote press release for Cherries surrounding health benefits of their product for the NYC marathon. Secured media coverage from pitch on top NY radio stations.Pitched RNRs, PSAs and interviews for high-level, multi-market radio and television promotions Conducted media monitoring initiativesBuilt targeted media lists Performed digital media/social network.