Brand communications/PR/Marketing events for VICE in China

Lead account service team of Gap and work closely with multiple sister agencies, like: Ad, CRM, digital, etc for fully-integrated campaign as well as to build up lifestyle practice at C&W by developing new business opportunity with management team.Key achievements: - Established account team for Gap and led the flagship PR launch campaign for Gap’s entry to China- Planned and executed the company’s global CSR initiative – Project Kaisei for the very first time in China as the project ambassadorMajor practices: Integrated marketing communications featuring entertainment marketing, KOL engagement as well as social media applications.

Lead account team of Lotto Leggenda, the Italian sport fashion brand at Sports & Lifestyle practice after playing a key role at corporate team for two years, serving major clients in logistics and tourism industry, and now responsible for annual strategic PR consultancy, integrated marketing communication campaigns, media relations, PR collaterals, cross-office coordination and new business development.Also work with SVP and Account Director on regional clients and projects, conduct proactive research on new media and approaches.Key achievements:- Successfully developed the brand and media strategy part of three major proposalsto expand the company’s business portfolio into Sport fashion, Logistics andTourism industries;2 / 3- Led the first Crisis Preparedness project in BeijingMajor practices:　 Brand communication　 Corporate communication　 Crisis management　 Corporate Social Responsibility　 Tourism marketing　 Integrated marketing communicationsMajor clients served:Michelin, DHL, Travel Alberta, Lotto Leggenda