Lynn Li, Mba Cipp/A Cipp/E Email and Phone Number

• Set up the company’s rules and regulation and monitor the implementation of new systems, procedures, or organizational changes;• Interview personnel and conduct on-site observation to gather and organize information on problems or procedures, and to ascertain unit functions, work performed, and methods, equipment, and personnel used; • Comb the company operation practice and sort out people’s responsibilities and work arrangement. Interview and train new staff to ensure the business has in place the most effective organization to deliver the business strategy. • Cooperate with other departments on forecast and target of sales and profit, monitor execution of related plans, and recommend improvement to procedures or solutions to problems;• Monitor cash flow and profit & loss to ensure the healthiness of the company’s financial system. • Build relationships with current customers and uncover business leads. Build alliance with vendors and improve our global sourcing structure to ensure the consistency, quality and timeliness of supply.

• Conducted competitive analysis of Chinese soybean protein competitors. Project included built detailed competitive profiles for significant players; Analyzed Chinese trade data and developed a Tableau dashboard for product line managers’ better visualizing trade flow and following price; Presented key finds and analysis results to global executive team.• Conducted cost analysis on Chinese soybean protein competitors to understand their pricing practice and further identify DuPont’s competitive position through benchmarking.• Collaborated with oversea marketing teams and mapped major customers by country in international probiotic market and conducted a market sizing analysis as a key component of global probiotic marketing strategy.

• Conducted primary and secondary research and analyzed market through price assessment, supply-demand balance analysis, competitive analysis, and forecast modeling, generating revenues in excess of $500,000 annually.• Collaborated with Lubrizol on a consumer behavior analysis; through detailed profiling and segmenting end users, as well as developing market outlook, addressed a market based strategic analysis on opportunities and risks; project concluded with helping the client upgrade a product for the Chinese market.• Initiated market research on the base oil market in the Asian-Pacific area; developed customer relationships with multinational oil companies such as Exxon Mobil, Shell, BP, and SK.

• Conducted weekly and annual reports tracking the petroleum coke market and predicting short term and long term future trends. • Built alliance with the Chinese Harbor Bureau to improve accuracy of reporting data, doubling revenues over the previous year.• Led team of three analysts; coordinated with marketing and sales departments, interviewed and trained new staff, and communicated with key clients in the U.S. and Asia.• Initiated and led a business development research project; defined scope and planned research schedule; coordinated with product manager on budgeting; project helped identify business opportunities and market size. • Participated as a guest speaker in conferences and seminars held domestically and internationally. Conducted market training for over 50 sales staff in a global trading company.