Lynn O. Email & Phone Number

United States

Chicago, Illinois, United States

Northbrook, Illinois, United States

Secured $23M in marketing qualified leads by improving landing pages, developing integrated marketing campaigns and continuously optimizing paid and unpaid tactics.

Detroit, Michigan, United States

Maximized brand and product awareness by visually connecting global offerings with customer needs.

Greater Detroit Area

Responsible for editorial oversight and global implementation of enterprise content publication strategy. Created and published a variety of content for earned, owned and social media campaigns. Established and led a global editorial working group to align content development and expand interdepartmental collaboration. Senior editor responsible for reviewing final copy before publication to ensure adherence with enterprise brand guidelines.

Chicago

Led organizational content development and social media implementation, resulting in a 45% increase in organic search traffic. Developed a variety of content and marketing collateral including e-books, articles and thought leadership pieces. Implemented SEO tactics that developed sales leads, increased search rankings and expanded media reach. Authored articles consistently ranked in the top three of the most viewed content.

Greater Chicago Area

Evaluated brand communications across digital platforms to inform and develop each customer’s integrated marketing communications strategy. Implemented social media tactics that tripled growth for several client profiles, as measured by increased user engagement (shares and comments) and the number of followers. Led webpage redesign for a customer, which included developing new content, optimizing page layout, sourcing images, and so forth.

Greater Chicago Area

Sold eighty-two same-day memberships over a seven-hour period at the 2014 Chicago Jazz Festival by developing marketing flyers to persuade event attendees to join the organization. Increased engagement with magazines and newspapers, doubling event publication placements over the previous year. Distributed upcoming events and opportunities to community partners and media. Crafted original content for the 2014 Jazz Gala auction catalog, including photographing donated items and writing headlines, descriptions, and staff biographies.

Greater Chicago Area

Secured and interviewed guests for a community television show. Managed social media pages, including developing posts, scheduling releases, and responding to comments.

Des Plaines, Il

Created marketing materials, special event programs, and auction books to help support the Chicago chapter. Recruited sponsors and resource fair vendors for annual fundraising events. Assisted chapter directors with all facets of daily operations; Fielded inquiries from various sources such as parents, donors, and board members. Worked with local government to procure event permits.

Glencoe, Il

Built a team of 15 facilitators by developing compelling program marketing for staff/volunteer recruitment. Led bi-weekly team meetings to keep the team on task and update therapy goals. Managed therapist hours, created weekly schedules and issued staff checks. The program was featured in The Charlotte Observer, Creative Loafing, Glencoe News and CAN-TV's Disability Awareness Segment.

Post-Baccalaureate, Strategic Communications, Communications/Marketing, 4.0

Master Of Science (Ms), Integrated Marketing Communications

Activities and Societies: Journal of Integrated Marketing Communications-Editorial Director. Cause Marketing Initiative-Project Team.

Bachelor Of Arts (B.A.), History/Spanish

Activities and Societies: Zeta Tau Alpha-Historian; Women's Council; Women's Social Hall; Intramural Sports; ROTC; Student Union Board.