Lynn Russell Email and Phone Number

-Ensure that budgeted financial results are achieved or exceeded by planning, developing and implementing aggressive sales goals and objectives-Increase market share in existing market and identify and maximize new business development opportunities-Monitor and track financial progress on weekly basis to ensure accuracy and report to staff on sales production, challenges and action plans-Analyze previous events and negotiate new rates and incidental charges to maximize facility revenue-Responsible for creating proposals and presentations for Associations (National, State and Local), Trade Shows, Conferences, Corporations, Non-Profit Organizations and various Colleges and Departments within the University of Arkansas system.-Oversee and maintain calendar of events for facility-Work closely with meeting and event planners to estimate costs associated with events and to create a timeline for event coordination and execution-Manage facility staff, event staff, outside vendors and volunteers during implementation, duration and conclusion of event

-Supervised New Patient Coordinators and implemented new follow up procedures for new patient process resulting in less no show appointments and an increase in patient case acceptance-Managed interdisciplinary treatment process by working with other offices to schedule patient appointments for doctor team meetings, consultations, records, surgery and follow up-Prepared and presented monthly and quarterly reports reflecting new patient statistics, financial information and effectiveness of office marketing -Managed patient scheduling and flow by providing accurate patient information and records to the clinical staff -Responsible for marketing and external office communications-including media buys/advertising, social networking. -Served as Liaison to area schools promoting National Dental Health month, National Children’s Dental Health Month and National Orthodontic Health Month.-Coordinated various events within the school system to provide free mouth guards promoting youth sport safety.-Implemented and maintained referral tracking program to assist in target marketing to top referring offices.

-Worked in and with various departments of the company (i.e. Sales, marketing, production, customer service and shipping) inquiring the skills and knowledge needed to bring a new product line into the DIY Craft industry and Home Improvement Markets.-Partnered with team to create and develop the sales program, sales support material, sales sheets, samples and other materials for the independent sales reps-Managed approximately 40 independent sales reps throughout the United States and Canada to service and grow the product lines in small and independent markets-Managed regional level accounts for Mark Richards, USA, a $2 Million dollar company focused in the arts and crafts industry-Led sales efforts by launching the "Design Center" at Zellers stores in Canada which is the first mass level account to carry the product line-Organized and managed tradeshow booth setup, travel, and marketing functions. -Participated in various tradeshows including CHA (Craft and Hobby Association), National Hardware Show ,Lawn and Garden Show and National Stationary Show.-Facilitated breakout sessions to educate attendees about product line.-Maintained and developed new accounts by prospecting tradeshow leads, client lists and continual communication and customer service with independent sales reps

-Prospected and developed advertisers in Northwest Arkansas for statewide publication-Developed new accounts by cold calling potential clients to develop their marketing strategies for print media.-Retained 80% of existing client base by developing strong relationships through account visits, innovative, marketing assistance and designing strategies to fit within the client's budget-Developed corporate presentations for prospective clients based on their individual needs and strategies. -Awarded Top Sales Producer for Fashion and Beauty Issue published in Sept. '05-Led sales for the special event publication for the 2005 St Mary's Design House fund-raiser

-Maximized co-op monies for national accounts and marketing agencies by presenting media events and specialized marketing opportunities for their niche market-Attended extensive outside sales training on print, internet, and special publications advertising-Proposed annual marketing plan and concepts for client and prospect ads-Increased monthly sales from $135,000 to average of $165,000 by growing existing clients and prospecting new clients