Lynn Tsai Email & Phone Number

Austin, Texas, Us

Seattle, Wa, Us

• Increase discovery and engagement of Alexa capabilities and 3rd party applications on the Alexa mobile app, Echo multimodal and voice devices, Amazon web, and other Alexa-enable devices. Responsible for discovery products and services that engage with millions of customers worldwide through multi-billion impressions monthly.• Drive product strategy for prominent onboarding, ambient, and browse-in customer-facing experiences, leveraging ML solutions and APIs to surface customer-centric and personalized experiences to improve key metrics including increasing customer conversion and activation rates, and reducing lapse rate. • Lead and develop a team of high-performing technical product and business intelligence professionals, responsible for delivery of customer-facing features in partnership with 50+ engineers and ML scientists.

Seattle, Wa, Us

• Reimagined and launched a new customer service vision which delivered a cohesive customer experience across 13+ products and services, supporting billions of customers’ self-service, automation and concession interactions across 21 countries. Enabled machine-learning powered features and new tech solutions to drive chatbot and voicebot automation at scale, offering inline issue resolution and reduction of customer effort.• Led multi-year strategic planning processes, roadmap prioritization and mechanisms to communicate delivery of 500+ experimentations, iterations and feature launches annually.• Partnered with leadership and stakeholders to prioritize product features for regional customer needs and other Amazon business segments (Digital & Devices, Service Delivery and Amazon Business). • Improved discoverability of Customer Service products through experimentations with Amazon Retail shopping and navigation experiences.• Led and developed a team of 14 high-performing product professionals, responsible for delivery of customer-facing and platform features in partnership with 120+ engineers and ML scientists.

Seattle, Wa, Us

• Led product solutions, policies and processes to resolve infringement and abuse issues for brands and sellers. Partnered with tech and machine-learning scientists to scale and automate solutions with high precision, and delivered a 25% operational cost reduction.• Launched the premium, high-touch support experience for Amazon’s new Brand Registry program and enabled successful resolution of 90% brand issues within 72-hours.

New York, Ny, Us

• Launched a new product for U.S. middle market clients with joint cash-reward benefit and simplified supplier payment solution. Partnered with stakeholders under Agile development methodology and achieved launch timeline and acquisition target within 1-year. Responsible for all critical work streams, including: o Engaged continuously with sales teams and clients to define key customer needs, refine requirements and prioritize a multi-year product roadmap. o Collaborated with marketing team and marketing agencies to create and execute marketing plan to communicate product positioning and market differentiation. o Defined acquisition and sales strategy. Ensured all 200+ sales executives are trained on product features and differentiation to drive client signings. o Optimized the end-to-end sales process and customer experience and ensured all go-to market activities are on-track for a successful product launch.• Managed the U.S. Corporate Centurion and Corporate Platinum products, ensuring these exclusive and premium cardmembers enjoy differentiated benefits and superior servicing experience. Executed key initiatives targeted to engage with cardmembers through benefits reinforcement and servicing strategy optimization.• Led the American Airlines Business Extra and Air Canada/Aeroplan corporate co-brand portfolios. Built and deepened relationships with airline partners to drive key initiatives across the organization and support portfolio growth.

New York, Ny, Us

• Led internal consulting team, driving business transformation initiatives to capture revenue expansion opportunities, support internal and external client needs, deliver P&L benefits and optimize business operations.• Engaged with senior leaders and partnered with multiple organizational stakeholders to create and execute integrated recommendations. Key project deliverables: o Evaluated global client servicing structure to deliver more differentiated servicing products and streamlined existing teams and resources. o Redesigned the U.K. application form and processes to accelerate the client onboarding process. o Conducted comprehensive assessment of current data and information products and delivered 10 new product ideas. o Created expansion strategy to capture incremental meetings & events transactions for the pharmaceutical segment, including direct engagement with external client.

New York, Ny, Us

• Led merchant pricing strategy for the multi-million small businesses accepting on the Amex payment network, including optimized pricing products to support premium value of merchant relationship and revenue opportunities.• Created new pricing and acquisition strategy for emerging payment facilitators. Defined acquisition strategy, pricing framework, competitive assessment, program guidelines and system infrastructure requirements and negotiated pricing and program terms with program partners.• Partnered with sales team on alternative pricing constructs to win acquisition of long-time merchant holdouts. Successfully signed the largest merchant prospect in 2013.

New York, Ny, Us

• Provided strategic and financial support on merchant pricing products for travel & entertainment and emerging industries. Executed pricing initiatives and supported global contract negotiations to deliver multi-million incremental revenue; and expanded merchant acceptance in emerging card-acceptance industries including utilities, auto payments, healthcare and charities.

New York, Ny, Us

• Supported all finance and business functions of LIFE magazine’s re-launch. Responsible for advertising revenue projections, advertising pages & revenue forecast and industry trend analysis. Created advertising pricing framework and supported sales teams with agency & client negotiations.

New York, Ny, Us

• Supported pricing and contract negotiations for advertising and marketing products for PEOPLE magazine. Created an interactive web-based reporting to evaluate ad revenue market share and industry trends for magazine Publisher and General Manager.

New York, Ny, Us

• Developed financial models to automate and expedite monthly financial P&L processes.

Master Of Business Administration (Mba), Finance/Marketing

Bachelor Of Science - Bs, Business Administration And Management, General