Lynna Dicamillo Email & Phone Number

Fort Collins, CO, US

Fort Collins

Assisted In-Situ's corporate marketing team with the rebranding of key promotional materials including the product catalog, technical notes, and product specification sheets.

• While reporting to the development director, I led revenue growth initiatives, piloted new communications technologies, and managed communications coordinators.
• Managed print, digital, and social media campaigns.
• Managed local market test marketing initiatives to pilot new technologies in communications and advertising.
• Collaborated with advertising leadership to further develop long-term multimedia campaigns for top advertising clients.
• Led product research and development project committees.
• Developed a more formal competitive sales training strategy for a world-class digital sales team. Provided engaging and interactive training for all 17 members of the sales team.

Fort Collins Colorado

• I managed communications for audience and revenue development as well as community outreach efforts. I worked collaboratively with all departments to implement and integrate messaging.
• Executed multimedia marketing and communications strategies for more than 20 long-term brands and an average of five new product launches each year for a wide range of B2B and B2C audiences.
• Launched, grew and managed an ExactTarget email client/CMS (acquired by Salesforce) with 74K segmented contacts.
• Developed sales collateral and promotions that consistently helped rank Fort Collins as a top performing market within Gannett Co, Inc.
• Analyzed readership data and developed sales materials with data-driven audience insights.
• Managed market and consumer intelligence data and augmented it with data acquired through focus groups. Analyzed, summarized, and disseminated findings to internal and external clients.

I managed more than 40 annual advertising contracts and acquired new contracts resulting in up to 13% YOY growth. I exceeded sales goals and was recognized as Sales Person of the Month because I consistently initiated new relationships and provided exceptional customer service. Met or exceeded annual sales goals between $750,000-$960,000.