Lynn Anderson Email and Phone Number

Within the world of boutique Travel Incentive Operators, Michael Day Media Incentives & Creative Travel Planners is the standard of excellence, often lauded for their innovative, creative and customer-centric programs. With a focus on media-based verticals, MDMI/CTP is constantly challenged to create over-the-top, once-in-a-lifetime group travel experiences for the valued advertisers of our most loyal tradigital, broadcast, internet, out-of-home and print clients. Lynn joined the company to facilitate marketing, content, sales, the strategic acquisition of new partners, and to insure the platinum level of service that has become synonymous with MDMI/CTP. With her broad background in the C-suite level of management in all genres of media with particular emphasis on Radio, Lynn is well suited to deliver the promise.http://www.michaeldaymediaincentives.com/about-2/

Lynn Anderson Integrated Media Solutuions Group provides consulting, training and project work specializing in delivering results with tradigital media. Led by Trailblazer, Lynn Anderson and populated with best-in-class genre-specific strategists with core competencies in broadcast, print, digital and integrated media, LA-IMSG operates as an organic portal. It is focused on providing holistic 360-training, coaching, consulting and project-based services & solutions to broadcast, digital, media and advertisers. The scope of services includes all areas of * Broadcast; * Media; * Business Plan and Sales Strategy Development; * Corporate Training specializing in Management, Marketing, Sales, Promotion, Alternative Revenue, Integrated Digital Solutions, Proposal and Presentation Development; * Public Speaking; * Workshop Creation and Execution; *Keynotes. Reach Lynn at lynnandersonmedia@gmail.com or 707-789-9767

Recognized by Radio Ink Magazine as one of the Most Influential Women in Radio. These female leaders are then eligible to become members in the Mentoring and Inspiring Women...the Radio MIW's. Selected as the MIW Trailblazer, 2010 for my many contributions to the Radio Industry. Co-architect of the MIW - Mildred Carter Mentoring program.

Broadcast Strategies was founded to provide actionable and monetizable consulting services for medium and small market business owners, and radio stations, and linking the two together to provide maximum traction for generating revenue. In addition, Broadcast Strategies consulted / managed the merger of a newly formed 4-radio station cluster in Santa Rosa, CA. Developed systems, hired station personnel, increased sales by over 100%, elevated brand awareness within the community, created strategic partnership with New York Times-owned local newspaper, developed non-traditional revenue opportunities, orchestrated new monetizable content and programming, motivated staff to over-perform under challenging conditions,

Responsible for Training and Consulting Radio / Broadcast Professionals in areas of Management, Sales, Promotion, Marketing, Systems, Recruitment, Retention, Top and Bottom-Line Delivery. One of founding developers of Radio Advertising Bureau Academy. Co-architect of the Women's Leadership Workshop, which was repurposed (and sponsored by BMI) to the "Rising Through The Ranks" (leadership and management) seminar for female radio executives. Frequent author in industry publications, including RAB.com, focusing on sales, management, interactive, mentoring issues.Consistent public speaker at industry Management Meetings, workshops, State Associations, Advertising Seminars, keynotes. Produced, managed, and / or presented countless panels and sessions for the National Association of Broadcasters twice-yearly conventions, the RAB Leadership conclave, and other industry events. Created and conducted hundreds of webinars to tens of thousands industry RAB members. Recognized at the NAB Radio Show 2010 by the Mentoring and Inspiring Women as "TRAILBLAZER 2010", for paradigm changing contributions to the radio industry.

Developed template and created strategy to maximize Sales Revenue of four San Francisco radio stations, following passage of the 1996 Telecommunications Act. Consistently exceed budgets for stations individually as well as for the entire cluster.

Management and performance accountability of Operations, Sales, Station Affiliates, Promotion, Marketing. Designed Operational accountability systems, negotiated personnel and helicopter service-provider contracts, elevated demand for News content.Increased revenue and cash flow 175%, nearly doubled number of Radio and TV Station Traffic Affiliates, created Promotional and Marketing off-air opportunities for advertisers and affiliates, upgraded personnel and elevated brand perception within the West Coast advertising community. New position of VP/International was created to leverage my unique global skillsets.

Joined international radio content provider and global advertising network Radio Express as VP Worldwide / Sales and Marketing. Co-architected the reach expansion of a global radio network and corresponding advertising/marketing/branding network, providing integrated global solutions for multi-national advertisers and their agencies. Forged numerous global advertiser partnerships, including Coca Cola, Phillips International, Gillette, Pepsi products, Sony International, and doubled revenues during tenure. Produced marketing collateral including videos, cause and integrated marketing. Responsiblity for recruitment, training and superfvision of multi-national, multi-cultural, multi-lingual staff. Frequent speaker, trainer and presenter for client stations, advertisers, and at international media conventions, summits and think-tanks.

Total operational and top and bottom line cash flow responsibility for No. 1 Revenue-Generating station in USA / World during my tenure. Recognized as "General Manager of the Year", "Broadcaster of the Year", and profiled in Tom Peters book" Excellence in Broadcasting", sharing the secrets of America's most successful and admired radio professionals.