Vice President Global Creative, Content, And Corporate Social Responsiblity
Hong Kong
Implemented and managed global marketing plans to maximize growth, profitability and achieve maximum ROI. Lead and develop the Consumer Marketing teams to effectively execute global and local strategies, in partnership with Global Presidents and Managing Directors. Drove the DFS Brand initiative to ensure a globally consistent, strong and relevant brand image.Oversee the collection, analysis and utilization of market research and market intelligence to make recommendations that enabled the organization to grow and expand its market share and to better understand and position the business. Grow DFS brand awareness and loyalty.Oversee the company’s branding activities to provide a globally consistent and strong brand image. Concepted and delivered the company's 50th Anniversary event - a major success in October 2010.