Plan, execute, and monitor advertising campaigns and projects from concept to delivery.Bridge client needs and internal teams to realize effective marketing communications projects.Work closely with the creative team, translating client requirements into comprehensivecreative briefs.Manage project timelines, resource allocation, and tasks to ensure successful project completion.Monitor and analyze campaign and project performance, providing insights and recommendations for optimization.Plan & track budgets, ensuring campaigns and projects are executed within financial parameters.Stay abreast of industry trends and competitor activities to contribute to strategic planning.Prepare regular reports and updates for clients, showcasing campaign and project success and areas for improvement.

Developed and evaluated marketing strategy, based on knowledge of established growth objectives and competitive market characteristics.Formulated, produced, and coordinated marketing activities to promote membership benefits and establish association brand; >40% growth over previous year.Identified problems in existing communication continuity and implemented improved processes, using customer experience planning, writing, and web administration tools.

*USAF 55th Wing Key Spouse of the Year 2022*Selected as a primary liaison between organizational leadership and its 50+ military family community members.Planned, promoted, and produced > 30 community-building events, engaging 45% of unit families in past year. Provided information and referrals to assist community members with concerns, issues or family emergencies. Created communication system ensuring accurate and timely information dissemination for 50+ community members, including regular social media management and monthly email newsletter.Served as primary point of contact for family emergency and crisis events for community members. Planned and executed fundraising activities, raising 130% of funds required for programming.Scheduled, prepared, and led monthly meetings of 6 volunteers to address to unit family needs, welcome each new arrival with useful supplies and a list of local resources, and respond in times of need.

Researched and wrote informational articles related to topics of interest to military families, the military community, and military spouses living overseas. Conducted one-on-one and group interviews to uncover insightful content for web and print articles.Attended events to conduct interviews, take photos, and report on activities as needed.

Planned, designed, wrote, curated, scheduled, reported and evaluated social media content & campaigns in a variety of B2B, consumer and non-profit industries, while consulting on integrated messaging strategies for cohesive campaign implementation.Platforms include Facebook, LinkedIn, Twitter, Instagram with experience in HootSuite and Canva.

A Circle of Moms Top 25 Military Moms Blog in 2012, Wanderlynn facilitated intercontinental connections by documenting travels and the experience of motherhood as an expat. Wanderlynn supported a community of people who live, travel, and raise children around the world; over 210 Wordpress subscribers and 680 RSS feed followers.

Created and managed integrated marketing plans that reached beyond passive media interactions, in a time of dramatic shifts in the media landscape. A diverse portfolio of clients required a deep understanding of various business and consumer industries to achieve results. Research provided insight for targeting and messaging strategies in customer-centric planning. Worked closely with marketing professionals who hired the agency to create forward-thinking programs for lead generation, loyalty, and sales with the customer in mind every step of the way.

Supplemented regular coursework by leading additional study sessions, labs and office hours for undergraduate advertising courses; graded assignments; proctored exams, while completing my Master's in Advertising.

Managed and implemented process for transferring content from printed archives to searchable web-based database.