Lynn Coorevits Email & Phone Number

Developing customer centric digital health innovation strategies and tactics aligned business leadership, product, cross-functional teams and organisational objectives. Budget acquisition contributing to digital health and AI4health program. Identifying digital opportunities, coordinating and pioneering the development of a digital product roadmap and strategy to provide competitive advantage and reach societal value. Acting upon insights to generate efficiencies within health(care) system, working in close partnerships with government, industry and caregivers and patients. Providing expertise of current best practices in the field of digital user research, health technology assessment & business models to enable effective decision-making.Through dialogue and interactions with different stakeholders defining best access paths with the health (eco-)system to create quality of life/work and patient health. Providing expertise of current best practices to enable effective decision-making.Lead partnership activities for strategic partners (Pharma, medtech, biotech, etc.). Research and build collaboration between partners (internal and external) and maintain long term relationships.

Ghent

Responsible for the development of new services and processes at imec's digital transformation department. Playing an active role in shifting the business' strategy: exploring and delivering new technologies and assessing potential opportunities for imec.livinglabsFunctioning as product owner of a new internally developed tools/products for user research by following up on market trends, defining end user needs and product requirements, timings, testing deliverables, ... Supporting and coaching the individual researchers and interdisciplinary teams to identify and apply the most suitable testing strategy to reach optimal results for the innovation process of our clients.

Functioning as an intermediary, allowing small, mid-sized and large corporations to iteratively develop new technology (IoT) products via the Living Lab methodologyProject lead that communicates and overviews the overall strategy of multi-disciplinary teams consisting of engineers, designers, user experience researchers, business model experts and panel managers Project management: identifying user needs and trends to improve overall results of the new product developmentPerforming State of the Art research to understand the current market with the different products and innovations, customers, competitors, gaps and trends resulting in the identification of opportunities and strategic advice. Setting up multi-method (=qualitative and quantitative) research projects for clients to evaluate effectiveness of all innovation strategies and improve the technology accordingly (=iterate/pivot). Implementing design thinking workshops and user research to enhance the products/services according to customer’s needs before market introduction.Designing field-trials and lab experiments to evaluate the product/services and support clients to interpret the data correctly so they make better strategic decisions. Determining adoption potential in terms of contextual requirements and creating an optimal user experience.Authoring reports and preparing presentations that provide a framework for different parties involved Contribution to the academic world by identifying key conclusions of used methodology and explore opportunities to improve (open) innovation strategy/methodology

Teamlead of innovation consultants: that included hr related matters, planning, training and task assignments. Reported directly to project partners/company managers ensuring coaching targets were met for 400+ retailers over 2 years. Trained 10 other consultants to apply the developed techniques in different parts of the country to improve Belgium’s small retailer climate; a main goal of the European Fund For Regional Development (EFRO). As a result of my efforts, an additional 200 small retailers were coached by these consultants over the course of 1-year.Coached small- and mid-sized companies/businesses on competitive marketing strategies that varied from human resources/manpower techniques to introduction of new products/services. Organized “brain-storming” sessions to bring forth innovative ideas as well as vision development that resul- ted in implementation of strategic approaches and long-term goals. Successfully assisted companies/busi- nesses with the importance of customer experience/satisfaction and long-term commitment to providing new/improved services.Monitored consumer trends and translated them to understandable evolutions for companies/businesses resulting in companies/businesses increased knowledge/awareness of innovations that proved invaluable to the companies/business’ success. Developed and utilized different consulting methods based on best businesses/ marketing practices that afforded increased innovation. Successfully established working groups/partnerships between small businesses to improve competiveness with mass retailers.

Belgium

Conducted quantitative and qualitative research for clients by measuring awareness, impact(s), customer satisfaction, that resulted in better decision-making opportunities for companies’ marketing departments. Designed clients’ questions, ensured fieldwork was conducted at high standards, results delivered on time, and were properly analyzed and interpreted, leading to action by clients. Authored reports and made recommendations to clients that resulted in holistic perspectives on the clients’ questions and priorities including primary research, secondary research, and enhanced the companies’ ability to make sound strategic plans and goals. Specialization in brand tracking, innovation and text mining the Web.

Master, Marketing Analysis

The Master mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques.

Internship

Activities and Societies: Researcher at the university of Valencia Researching * Antecedents of extra role behaviour of employees.

Master, Industrial Psychology

Thesis: 'Materialism and unethical consumer behaviour'