Lynn Cummings Email and Phone Number

Member of Group Strategy team. Partnered with Group Sales team and Local Catering team members on business evaluation and optimal placement of group and catering business, with focus on function space utilization.• Led the Catering Sales revenue management efforts for the property (totaling $30M+) through sole management of local catering business evaluations, leadership of the weekly catering review meeting and management of the catering free sell calendar.• Primary approval contact for Event Management team members for meeting space agenda adjustments and related revenue after contract turnover. Created the "Space is Never Free" policy for post-contract space additions, which generated $200K in annual incremental revenue. • Worked with Director of Group Strategy and Director of Catering Sales on the Catering Annual Process. The process identified repeat catering annual events that actualized revenue of $70K+ per event or were a significant event in the market, and enabled events to book outside the traditional booking window.• Minimized business lost due to function space availability; trained Sales team in viewing meeting space capacity and availability and provided them with offers to present to business that had been previously turned down.• Provided guidance and negotiating tips to Sales and Event Management team members. Ensured necessary steps were taken to capture incremental revenue. Analyzed efforts to resell meeting space that was released from contracted booking and documented in Return Space Tracking Report and Hotel Top 10 List.• Member of Eastern Region Function Space Inventory Task Force, which provided networking opportunities, best practice sharing and creation of new process and policies relevant to function space management.• Proactively took on additional responsibilities during organizational changes -- the relocation and reassignment of both the Group Strategy Director and Manager, and the Group Strategy Manager's maternity leave.

Assisted Director of Group Strategy in establishing guidelines for Above Property Sales team and Property Sales and Event teams to efficiently manage contracted and repeat business and acquire new business. Provided tools to assist in reaching hotel performance goals regarding sleeping room revenue, meeting space offer and revenue and catering revenue • Reviewed business file turnover from Sales team to Event team to ensure contract and Hotel system match. • Partnered with Director of Group Strategy to establish revenue potential for ballroom space based on time of year and historical usage. This information formed the basis of a new business evaluation worksheet used by Sales team to efficiently quote business.• Collaborated with Director of Group Strategy, Director of Sales and Director of Catering to establish group sales need dates (for which hotel needs business with sleeping room and meeting space components) and catering free sell dates (for which hotel has met or exceeded sleeping room requirement, and meeting space may be offered to catering events).• Established weekly tentative agenda meeting with Event team members to review contracted business arriving within the year, and client feedback on sleeping room and meeting space needs. Offered guidance and "bargaining chips" to Event Team to ensure efficiency on behalf of client and hotel.• Participated in training of new Sales Managers and Event Managers on current or revised hotel strategy and guidelines. • Served on Property Task Force to convert hotel from NGS meeting space and sleeping room inventory system to CI (Consolidated Inventory) launch.

Performed as liaison between clients and hotel operations team in planning and executing corporate and association business while also assisting Director of Convention Services in overseeing the Convention Services team. Selected to assume a newly created hybrid position, Manager, Business Evaluation, focusing on function space analysis for contracted convention business.• Assigned to 40% of total contracted bookings.• Assisted the Director of Convention Service in supervising, training, and ensuring company standard compliance of 3 Convention Manager and 3 Administrative Assistants.• Member of Property Task Force that converted hotel sleeping room and meeting space convention inventory to computerized NGS inventory system.• Established process with Property Sales and Event teams to review contracted meeting space and to recommend ways to consolidate and release it, enabling hotel to offer space to additional revenue-producing programs.

• Acted as liaison between Meeting Planners and Hotel operations team for 40+ annual conventions which represented 35% of Hotel’s existing Key Accounts • Assisted the Director of Convention Service for supervising, training and standard compliance of team including 5 Convention Manager and 4 Administrative Assistants. • Member of Task Force to implement Uni-Serve System and conversion from Miracle to Delphi Account Management • Sold $1.3 milling additional catering revenue for definite events out of a total department sale of $8 million

• Managed complex events in the Association and Government Markets • Acted as liaison between Meeting Planners and Hotel operations team for 40% of group bookings in a 770-sleeping room convention property with 72,000 square feet of meeting, banquet, and exhibit space

• Responsible for the servicing of Corporate Board Meetings and Association Market events • Assisted Sales Team by rebooking 30% of corporate business through the negotiation of rates and function space requirements, prior to the conclusion of current event