Lynn Dalton Email & Phone Number

Charlotte, North Carolina Area

Serving as the main contact for high profile clients and spearheading management of integrated projects across multiple teams and stakeholders. Working with clients to grow their email, digital, database and direct marketing business.

Supported Brokerage and Trust business with conversion related ecommerce projects.

Led a team responsible for business analytics, decision support, and targeted marketing campaign execution for Wachovia's Retail Credit Card and Debit Card products.

Managed a team that produced targeted sales leads for branches and call centers and set the leads management process for all multi-channel targeted marketing campaigns.

Developed and implemented new and innovative strategies for segment-based pricing, packaging, marketing, and delivery of Treasury Services products for the small business market.

Developed and implemented new and innovative strategies for segment-based pricing, packaging, marketing, and delivery of Treasury Services products for the small business market. Increased revenue 42% in the Small Business Treasury Services segment. Initiated 22 direct mail campaigns producing $1.8MM in annualized revenue and over 5,000 new product sales.Managed project which redesigned/streamlined product sales and implementation processes resulting in 11 products targeted to the Small Business market where there had been none. Managed product development project for a small business online bill payment system and successfully implemented the system with beta customers.

Developed, launched, and then managed the P&L for 3 new products. Managed P&L for existing Small Business Deposit products.

Developed, launched, and then managed the P&L for new Small Business Checking product.

Managed the P&L for the Cash Processing product line.

Developed, launched, and then managed the P&L for 3 new products. Managed P&L for existing Small Business Deposit products.Served as liaison to Treasury Services to promote and develop products targeted specifically to the Small Business market including a new online banking product. Previously Treasury Services products were only promoted to the Commercial and Corporate segments.Served as project manager for product enhancements and direct mail marketing programs.Provided subject matter expertise for several special project teams including Service Center outsourcing, SIGMA marketing data mart development, and merger/acquisition product mapping and system conversions.

Developed, launched, and then managed the P&L for new Small Business Checking product. Planned and executed first ever direct mail campaign for Small Business Checking. Managed ongoing direct mail campaigns.Provided subject matter expertise for merger/acquisition product mapping and system conversions.

Managed the P&L for the Cash Processing product line. Analyzed processes and recommended improvements to increase profitability for the Cash Processing product line.