Lynne Chen Email & Phone Number

New York, New York, United States

New York, New York, United States

• Provide strategic counsel, create compelling social media content, pitch innovative ideas, and cultivate strong relationships with influencers, media and analysts across diverse client accounts.• Analyze data and generate reports, providing valuable recommendations for various programs, including paid social campaigns.• Awarded the annual "Heart of the Company" award.

New York, New York, United States

• Planned, executed and offered comprehensive support for global events, including providing onsite client assistance in London during EdTech Week, where responsibilities included media training, panel preparation, social media management, and more.• Established KPIs and owned organic and paid social media campaigns.

New York, New York, United States

• Successfully secured briefings with global media and analysts, driving coverage in prominent, high-reach publications. • Proactively develop pitches, draft impactful bylines and award submissions, conduct interviews, and facilitate productive meetings.

• Managed social media platforms on a daily basis and created social assets such as reels and graphics.• Set KPIs and aligned social media strategy with sales goals, customer demand and paid marketing campaigns.• Assisted with creative direction by creating brand guides, collaborating with other brands, advising on trends, and providing direction for photoshoots and influencer collaborations.

• Served as the primary content author for the school’s social media accounts, including writing and posting original content, interviewing sources, creating graphics, and shooting/editing photos and videos.• Maintained an editorial calendar that furthered the school's overall content marketing strategy.• Created and presented monthly reports including analytics, KPIs and recommendations.

• Designed content marketing strategies and set KPIs and goals. • Produced and published high-quality, creative content for social media, blogs and email. • Managed community engagement on all social media channels and optimize content considering SEO and Google Analytics.

• Established and maintained relationships with prospective donors, personally stewarding a $10K donation for the UNC-CH Asian American Center. • Planned, curated and implemented stewardship and university events, including a "Tar Heel Talk" with Avett Brothers' cellist Joe Kwon.• Created both internal and external communication materials, including newsletters, style guides and case statements.

• Executed effective marketing strategies and spearheaded the design and development of an innovative advertising campaign platform in collaboration with external partners.• Leveraged influencer marketing to drive user engagement, amplify overall views, and boost conversion rates on Microsoft News.• Conducted comprehensive research and delivered presentations to supervisors and content creators to inform data-driven decision-making.• Revamped product and travel pages for MSN China's official website, creating visually captivating designs that enhanced user experience and drove increased engagement.

• Created and published newsletters on The Daily Tar Heel website, which was distributed via email and drew 11.4K unique daily visitors. • Produced tweets for The Daily Tar Heel’s X account (50.4K followers).• Fact-checked articles, developed headlines, and edited content for clarity, accuracy and style.

Bachelor'S Degree

Activities and Societies: alpha Kappa Delta Phi International Sorority, Inc., Asian American Center Campaign, Musical Empowerment.

Bachelor'S Degree, Advertising

High School Diploma

Activities and Societies: Key Club, National Honor Society, National English Honor Society, The Food Ark