TIP is a wholesale executive benefits advisory firm that serves employee benefits and retirement consulting firms nationally by identifying coverage deficiencies, providing innovative plan design solutions and end-to-end administrative support.  Founded on the principles of trust, innovation and people, TIP strategically sources the best plans in the market to help mitigate the risks threatening the success and growth of companies, while providing peace of mind and a better quality of life for key employees and their families.Headquartered in Kansas City and operating nationwide, we provide decades of industry experience and white-glove service. We pride ourselves in providing exceptional commitment and expertise for our clients, companies and employees across all sizes and sectors, while providing a culture of respect and collaboration for our team members.