Lynne Martzall Email & Phone Number

Coral Springs, Florida

Plans, organizes and implements departmental goals and objectives of City communications and marketing activities, programs and special projects, including City TV station and website; coordinates and integrates all activities toward achievement of established City goals and objectives; develops and implements departmental policies and procedures.Oversees crisis communication strategies and City messaging related to media inquiries and public discourse.Directs activities to conceptualize, develop and execute long-term strategic communications and marketing opportunities to inform the general public of various programs, special events and activities of the City.Supervises and evaluates departmental personnel; provides direction and training opportunities to develop departmental personnel. Develops, implements and controls departmental budget; ensures all functions and programs under charge are performed within established budgetary parameters, to include performing cost control activities, monitoring revenues and expenditures, and ensuring sound fiscal control.Investigates alternative sources of revenue and business building opportunities.Administers meetings to relay departmental objectives and ensure work is directed toward attaining City goals.Directs, monitors and evaluates media planning, development and implementation, e.g., web development, television, radio, newspaper print, magazine coverage, brochures, signage.Responds to communications and marketing requests and inquiries from executive personnel.Provides hands on writing, design, photography and television skills, as well as handles media relations, advertising and media buying and strategic marketing campaigns.

Coral Springs, Florida

Function as City’s PIO, providing crisis communication, serving as City’s spokesperson and emcee at events.Implement a media outreach and marketing to improve coverage of news and events in the City. Serve as City’s primary writer providing content for speeches, articles, scripts and social/marketing content. Preserve the City’s image as a destination to live, visit and do business by working with Department Directors on marking campaigns and strategies.Facilitate training and communication among City's Public Safety PIOs, providing marketing strategies and support on digital platforms.

Coral Springs, Florida

Provide all written content for City magazine, website and senior staff biographies.Serve as primary speech writer for City Officials and Senior Staff. Provide direction, content and scripting for City videos. Issue press releases related to City-news and employee achievements. Provide content for City's social media platforms.

Coconut Creek, Florida

Providing Effective Marketing Strategies for the Public Safety Sector. Our strategic and creative team is comprised of public relations professionals who have worked in the public sector for more than 25 years combined, earning national, state and local recognition for effective public safety campaigns. Our passion, creativity and ability to communicate with the public and public safety leaders are unsurpassed. Social Media Management: The newest forms of online communication allows you to not only promote your agency, create news stories and prevent crime trends – the two-way communication allows you to keep your finger on the pulse of the community you serve. Our team has the ability to offer geo-spacial marketing techniques. Targeting specific age groups, gender and online history. Crisis Communication and Disaster Preparedness: Let a public relations professional coordinate your media strategy; develop talking points and advisory messages so you can focus on the safety of the community. Event Planning: Do you want your awards, promotional programs and events to stand out? When recognizing employees and citizens for their outstanding achievements, allow a professional event planning team to organize your affair. From venue location, script completion, photography and plaque ordering – we will ensure your event is a great success from start to finish. Consulting Services: Is your agency developing a new or existing crime prevention and community outreach unit? Our experts will work one-on-one with your team to create an effective plan to creatively reach the community you serve. Ghost-writing services – effectively communicating the right message for local and national periodicals. Internal Communications: Leaders understand that effective communication with employees is key to a successful agency. Let us write and design a quarterly newsletter for employees and retirees, keeping them informed of agency changes, improvements and colleague kudos.

Coral Springs, Florida

Serves as Social Media manager, updating all sites with positive public stories, crime prevention and wanted criminals. Writes and edits articles pertaining to public safety for the city magazine - Under the Sun.Develops and implements public safety strategies.Develops and distributes the quarterly prevention publication - Crime Watcher.Coordinates the Safety Town program, a public safety curriculum for kindergarten-age students.Handles fundraising opportunities on behalf of department. Operates the locating program for youth and elders who wander - SafetyNet by LoJack.Coordinates with community and religious leaders to improve outreach efforts.Works with seniors and special needs populations to ensure their needs are being met.

Organized and planned the National and Florida Sheriffs’ Association Conferences with more than 10,000 attendees – resulting in millions of dollars in revenue for Broward County.Served on the agency steering committee for all technology development projects and improvements.Wrote the Sheriff of Broward County’s monthly message for the website, E-Newsletter, trade magazines and local newspapers to enhance the agency’s image; also served as the agency's primary speech writer.Developed public educational campaigns, such as: toddler drowning, texting while driving, aggressive driving, domestic violence and child abuse prevention, including media buys, creative for billboards, public service announcements, printed material and promotional items. Responsible for employee communication for an agency with 6,000 personnel.Project leader for the redevelopment of the agency website, resulting in an easy to navigate, news-based site.Initiated social media effort to reach the community through Facebook, Twitter and YouTubeEnhanced agency's newsletter to improve internal and external communications; served as editor.Managed the Operation Medicine Cabinet – Prescription Drug Prevention initiative. A state-funded grant program which includes educational printed material and presentations along with monthly drug “take back” community events attended by more than 20,000 residents since project inception.Responsible for the continuity and use of the agency logo and image. Created a public safety specific connection tool: BSO’s CyberVisor program.Obtained grant funding for several prevention programs.

Organized agency events including awards and promotional ceremonies.Wrote articles and provided photography for the agency publication.Assisted with the transition of Broward County Fire Rescue & Emergency Services under the BSO umbrella - resulting in the agency being the first sheriff's department to run fire rescue services in the nation.Assisted with website updates.Researched and developed crime prevention brochures and material.Coordinated employee programs such as Breakfast with the Sheriff and Employee of the Month recognition programs.

Provided superior administrative support to the Department of Law Enforcement. Served on the transition team for the Pompano Beach Police Departmental merge with the Broward Sheriff's Office.Organized communication to streamline event and crime reporting to the Office of the Majors. Updated and maintained calendars for senior staff.Planned community meetings for senior command.

Education record

Executive Leadership

Activities and Societies: Served as class leader for the Nova Southeastern University and Broward Sheriff's Office Executive Leadership.

Education record