Lynne Mclaughlin, Mba

Lynne Mclaughlin, Mba Email and Phone Number

Team Leader | Client Relationship Specialist | Digital Performance Marketer | Change Manager @ Marriott International
Lynne Mclaughlin, Mba's Location
Greater Boston, United States, United States
Lynne Mclaughlin, Mba's Contact Details

Lynne Mclaughlin, Mba work email

Lynne Mclaughlin, Mba personal email

n/a

Lynne Mclaughlin, Mba phone numbers

About Lynne Mclaughlin, Mba

Engaging with clients, collaborating with leaders, and developing amazing teams while driving marketing results is what brings me energy every day.I am a seasoned marketing professional with a track record of success driving corporate revenue generation and growth through value creation for markets, brands, segments and portfolio of hotels through the delivery of high-value, innovative Field Marketing services. Marketing initiatives include owned, earned and paid strategies, display, metasearch, retargeting, SEO, content, merchandising, social media, and creative and brand management. Team leader at Fortune 500 Company with experience in guiding team through a merger and launch of new Field Marketing organization. Recognized developer of people with the ability to manage in a dynamic environment by successfully communicating and securing team buy-in to organizational vision and goals and providing a tangible understanding of how individual efforts contribute to overall organizational success. Over 20 years of experience in driving stakeholder satisfaction and developing relationships through active listening, creative problem solving, collaborating, effective verbal and written communication, and achieving business results. Collaboration also includes inspiring internal teams to work together to meet customer expectations through clear communication of customer goals and understanding of team roles in accomplishing those goals.

Lynne Mclaughlin, Mba's Current Company Details
Marriott International

Marriott International

View
Team Leader | Client Relationship Specialist | Digital Performance Marketer | Change Manager
Lynne Mclaughlin, Mba Work Experience Details
  • Marriott International
    Director Of Marketing
    Marriott International Feb 2022 - Present
    Bethesda, Md, Us
  • Marriott International
    Senior Marketing Manager
    Marriott International Jul 2021 - Jan 2022
    Bethesda, Md, Us
    Create and execute strategic marketing plans to guide the recovery of multiple properties through a constantly changing environment.
  • Marriott International
    Area Director Of Marketing, Select Brands, East Region
    Marriott International Apr 2021 - Jul 2021
    Bethesda, Md, Us
    Provided strategic marketing guidance, tools and resources to help with the recovery of 156 select brand hotels in the East Region. Helped manage the launch of new select brand marketing shared service organization by providing leadership and support on key marketing initiatives.
  • Marriott International
    Senior Account Manager, Brand, Marketing, And Digital In The Northeast
    Marriott International Dec 2017 - Oct 2020
    Bethesda, Md, Us
    Leader of Account Management (AM) team of seven, supporting strategic marketing needs of 115+ hotels and 30 brands in New England, New York, and Pennsylvania with a budget of $6M. Guided team in the creation, communication and execution of digital media programs through training, storytelling, data analysis, and presentations. Led team through roll-out of new field marketing organization and merger of Marriott and Starwood while pulling through Marriott culture and values and retaining all employees through the transition. Trained employees in business acumen, digital marketing, budgeting and presentation skills to help them each excel in their roles.
  • Marriott International
    Senior Marketing Manager, New England And Philadelphia Markets
    Marriott International Nov 2012 - Dec 2017
    Bethesda, Md, Us
    Developed and executed cluster and hotel strategic marketing and ecommerce plans in two competitive Northeast markets with an overall budget of $2M. Responsibilities included promotion creation with sales and revenue, creative development and brand pull through, digital campaigns, OTA campaigns, sales merchandising on hotel website, email marketing, search engine optimization, paid search, sales collateral, photography, reporting and analysis and marketing strategy presentations to key stakeholders.
  • Marriott International
    Marketing Manager, New England Market
    Marriott International Apr 2006 - Oct 2012
    Bethesda, Md, Us
    Created and executed regional and hotel strategic marketing plans with a budget of $1M. Projects included developing promotions, copy writing and creative development, direct mail, email marketing, retargeting ads, paid search, search engine optimization, hotel merchandising on Marriott.com, photo shoots, and creating sales collateral.
  • Marriott International
    Marketing Manager, Select Service & Extended Stay Brands, Northeast Region
    Marriott International Apr 2004 - Apr 2006
    Bethesda, Md, Us
    Implemented regional marketing strategies and hotel marketing budgets for 65 select service and extended stay hotels with a budget of $600,000.
  • Marriott International
    Senior Event Manager
    Marriott International Jul 1994 - Dec 2000
    Bethesda, Md, Us
    Performed event, convention and catering duties on over 20 accounts a year at the Boston Marriott Copley Place and Philadelphia Marriott Downtown.

Lynne Mclaughlin, Mba Skills

Marketing Market Planning Hotels Marketing Communications Budgets Online Marketing Social Media Marketing Customer Service Direct Marketing Account Management Hotel Management Budgeting Hospitality Management Integrated Marketing Event Management Event Planning Hospitality Industry Management Marketing Strategy Online Advertising Segmentation Budget Management Vendor Relations Brand Communication Media Research Sales Support

Lynne Mclaughlin, Mba Education Details

  • Villanova University
    Villanova University
    Marketing
  • Bentley University - Mccallum Graduate School Of Business
    Bentley University - Mccallum Graduate School Of Business
    Marketing

Frequently Asked Questions about Lynne Mclaughlin, Mba

What company does Lynne Mclaughlin, Mba work for?

Lynne Mclaughlin, Mba works for Marriott International

What is Lynne Mclaughlin, Mba's role at the current company?

Lynne Mclaughlin, Mba's current role is Team Leader | Client Relationship Specialist | Digital Performance Marketer | Change Manager.

What is Lynne Mclaughlin, Mba's email address?

Lynne Mclaughlin, Mba's email address is l_****@****ast.net

What is Lynne Mclaughlin, Mba's direct phone number?

Lynne Mclaughlin, Mba's direct phone number is (800) 990*****

What schools did Lynne Mclaughlin, Mba attend?

Lynne Mclaughlin, Mba attended Villanova University, Bentley University - Mccallum Graduate School Of Business.

What skills is Lynne Mclaughlin, Mba known for?

Lynne Mclaughlin, Mba has skills like Marketing, Market Planning, Hotels, Marketing Communications, Budgets, Online Marketing, Social Media Marketing, Customer Service, Direct Marketing, Account Management, Hotel Management, Budgeting.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.