Lynne Mclaughlin, Mba Email and Phone Number
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Lynne Mclaughlin, Mba personal email
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Engaging with clients, collaborating with leaders, and developing amazing teams while driving marketing results is what brings me energy every day.I am a seasoned marketing professional with a track record of success driving corporate revenue generation and growth through value creation for markets, brands, segments and portfolio of hotels through the delivery of high-value, innovative Field Marketing services. Marketing initiatives include owned, earned and paid strategies, display, metasearch, retargeting, SEO, content, merchandising, social media, and creative and brand management. Team leader at Fortune 500 Company with experience in guiding team through a merger and launch of new Field Marketing organization. Recognized developer of people with the ability to manage in a dynamic environment by successfully communicating and securing team buy-in to organizational vision and goals and providing a tangible understanding of how individual efforts contribute to overall organizational success. Over 20 years of experience in driving stakeholder satisfaction and developing relationships through active listening, creative problem solving, collaborating, effective verbal and written communication, and achieving business results. Collaboration also includes inspiring internal teams to work together to meet customer expectations through clear communication of customer goals and understanding of team roles in accomplishing those goals.
Marriott International
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Director Of MarketingMarriott International Feb 2022 - PresentBethesda, Md, Us -
Senior Marketing ManagerMarriott International Jul 2021 - Jan 2022Bethesda, Md, UsCreate and execute strategic marketing plans to guide the recovery of multiple properties through a constantly changing environment. -
Area Director Of Marketing, Select Brands, East RegionMarriott International Apr 2021 - Jul 2021Bethesda, Md, UsProvided strategic marketing guidance, tools and resources to help with the recovery of 156 select brand hotels in the East Region. Helped manage the launch of new select brand marketing shared service organization by providing leadership and support on key marketing initiatives. -
Senior Account Manager, Brand, Marketing, And Digital In The NortheastMarriott International Dec 2017 - Oct 2020Bethesda, Md, UsLeader of Account Management (AM) team of seven, supporting strategic marketing needs of 115+ hotels and 30 brands in New England, New York, and Pennsylvania with a budget of $6M. Guided team in the creation, communication and execution of digital media programs through training, storytelling, data analysis, and presentations. Led team through roll-out of new field marketing organization and merger of Marriott and Starwood while pulling through Marriott culture and values and retaining all employees through the transition. Trained employees in business acumen, digital marketing, budgeting and presentation skills to help them each excel in their roles. -
Senior Marketing Manager, New England And Philadelphia MarketsMarriott International Nov 2012 - Dec 2017Bethesda, Md, UsDeveloped and executed cluster and hotel strategic marketing and ecommerce plans in two competitive Northeast markets with an overall budget of $2M. Responsibilities included promotion creation with sales and revenue, creative development and brand pull through, digital campaigns, OTA campaigns, sales merchandising on hotel website, email marketing, search engine optimization, paid search, sales collateral, photography, reporting and analysis and marketing strategy presentations to key stakeholders. -
Marketing Manager, New England MarketMarriott International Apr 2006 - Oct 2012Bethesda, Md, UsCreated and executed regional and hotel strategic marketing plans with a budget of $1M. Projects included developing promotions, copy writing and creative development, direct mail, email marketing, retargeting ads, paid search, search engine optimization, hotel merchandising on Marriott.com, photo shoots, and creating sales collateral. -
Marketing Manager, Select Service & Extended Stay Brands, Northeast RegionMarriott International Apr 2004 - Apr 2006Bethesda, Md, UsImplemented regional marketing strategies and hotel marketing budgets for 65 select service and extended stay hotels with a budget of $600,000. -
Senior Event ManagerMarriott International Jul 1994 - Dec 2000Bethesda, Md, UsPerformed event, convention and catering duties on over 20 accounts a year at the Boston Marriott Copley Place and Philadelphia Marriott Downtown.
Lynne Mclaughlin, Mba Skills
Lynne Mclaughlin, Mba Education Details
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Villanova UniversityMarketing -
Bentley University - Mccallum Graduate School Of BusinessMarketing
Frequently Asked Questions about Lynne Mclaughlin, Mba
What company does Lynne Mclaughlin, Mba work for?
Lynne Mclaughlin, Mba works for Marriott International
What is Lynne Mclaughlin, Mba's role at the current company?
Lynne Mclaughlin, Mba's current role is Team Leader | Client Relationship Specialist | Digital Performance Marketer | Change Manager.
What is Lynne Mclaughlin, Mba's email address?
Lynne Mclaughlin, Mba's email address is l_****@****ast.net
What is Lynne Mclaughlin, Mba's direct phone number?
Lynne Mclaughlin, Mba's direct phone number is (800) 990*****
What schools did Lynne Mclaughlin, Mba attend?
Lynne Mclaughlin, Mba attended Villanova University, Bentley University - Mccallum Graduate School Of Business.
What skills is Lynne Mclaughlin, Mba known for?
Lynne Mclaughlin, Mba has skills like Marketing, Market Planning, Hotels, Marketing Communications, Budgets, Online Marketing, Social Media Marketing, Customer Service, Direct Marketing, Account Management, Hotel Management, Budgeting.
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