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The best recipe for successful product delivery is one that leverages market research, data, and external partners to understand the problem and brings together internal business stakeholders, user testing, and technology partners to deliver the best solution – every time. Regardless of the size of the business, whether a large corporation or small to mid-size business, I am passionate about making a real impact within my environment. I love working through my team to build customer-first, best-in-class products. My experience in types of products developed ranges from online advertising products, new e-commerce platforms and inventory-based websites, B2B management tools, mobile user experiences, to new APIs and back-end systems.Data has always been at the forefront of research and delivery for products. I’ve championed many data-driven products and will not call a product complete until there is some data available to track its success. I believe one of the hardest and most important roles in Product Management is saying no – there’s always more work than can be completed. It’s the act of prioritizing this work and communicating the why behind the strategy that makes a mark of a strong product leader. A listing of my core competencies include:• Product Strategy & Development• Agile Methodologies & Application• Process Improvement• Digital Product Management• Market-facing & Internal Communications• Transparent Leadership• Data-Driven Personalization• Project Management• Customer Service• Team Leadership & Mentoring• Technology PartnerSpecialties & Software: Atlassian Suite, Online Advertising, Automotive, Sports and Live Entertainment, Content Management Systems (CMS), Salesforce, Google G-Suite, Microsoft Office Suite, Microsoft Dynamics CRM, Email Marketing, Operative.One, Adobe Audience Manager, Google Revenue Management Solutions, Google Analytics, Mixpanel, WebTrends, Adobe Analytics
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F&I Sentinel -
Senior Vice President Product ManagementPlayon! Sports May 2023 - PresentAtlanta, Georgia, Us -
Vice President Of Product ManagementGofan Jan 2021 - May 2023Alpharetta, Georgia, Us -
Director Of Product ManagementExperience Llc Oct 2018 - Dec 2020Atlanta, Georgia, UsLed team of Product Managers and Designers to create and execute on a product vision for a $30M SaaS ticketing application and management platform within the sports and live entertainment industry. Oversaw Project Management Office and Customer Service departments to help reinforce customer-led product journeys and ensure cross-team collaboration.• Completely overhauled release communications process to improve roadmap visibility, present consistent, concise release notes, and improve transparency and reliability of product delivery• Partnered with stakeholders to define and launch an industry-leading social-distance seating algorithm to allow for NCAA student ticketing in a global pandemic• Revolutionized SME program and planning with Engineering to improve product quality and reduce defects by 40% -
Sr. Product ManagerAutotrader Us Jan 2018 - Oct 2018Atlanta, Ga, UsDrove roadmap for consumer personalization across the Autotrader platform, including development of market analysis, business plan, and go-to-market strategy. Created and optimized audience data sets that enable advertising opportunities as well as unique consumer experiences.• Launched first automotive personalized vehicle recommendations email leveraging Cox Automotive machine-learning algorithms, reaching 430k net new users and increasing open rates by 86% • Partnered with Kelly Blue Book to launch first cross-tier, cross-property campaign utilizing unique shopping behavioral data -
Product ManagerAutotrader Us Aug 2015 - Dec 2017Atlanta, Ga, UsResponsible for development, optimization, and sales education of audience data and insight products for $34M National Accounts business.• Revitalized ad re-targeting product, Audience Extension, a $5.9M revenue win, implementing new vendors and focusing on setup and performance of campaigns to bring new focus and excitement to the product• Launched Personalized Dynamic Ads, a new targeted ad product that leveraged pre-defined data profiles and decreased the cost per acquisition by 15% for a Nissan OEM campaign -
Business Operations ManagerAutotrader Us Jan 2014 - Aug 2015Atlanta, Ga, UsMaintained revenue through defect management, communication, customer satisfaction, and site enhancements for users selling their car on AutoTrader.com. • Ran day-to-day operations of $25 million-dollar private seller business in addition to Sales Operations responsibilities, reduced 8% revenue gap in the first six months• Business Owner and Product Manager over the development of new Specialty websites worked closely with external development agency as well as internal resources to design and build Autotrader Classics, Autotrader RVs, and Autotrader Motorcycles websites -
Sales Operations ManagerAutotrader Us Nov 2012 - Jan 2014Atlanta, Ga, UsFacilitated creation of all sales collateral, media kits, reporting, and migration presentations as well as developed pricing and rate cards for sales team.• Increased effective CPM by 20% for 500 million remnant impressions annually• Managed two direct reports, overseeing ad operations, dataload setups, defect management, and sales processes -
Campaign ManagerAutotraderclassics Jan 2012 - Nov 2012UsDeveloped sales presentations, training, and tools to support the Sales Team of $4.5 million Specialty Sales division. Managed 875 million impressions annually on multiple websites. • Recommended ad unit adjustments that increased ad performance 156% -
Ad Trafficking SpecialistAutotraderclassics Oct 2008 - Jan 2012UsTrafficked and managed all campaigns for National and Key Account Sales Teams. Developed a unique inventory availability management system.• Increased remnant revenue 120% through inventory control and continual optimization of ad networks -
Business AnalystRentpath May 2008 - Oct 2008Atlanta, Ga, UsAssisted the Relocation Sales Team to bring in and optimize over $3 million in annual interactive sales. Created quarterly touch-point campaigns and monthly B2B email campaigns to help build relationships with more than 300 advertisers. • Implemented and managed ValueClick’s MediaPlex ad server across seven websites -
Sales Team AssistantRentpath Jul 2006 - Apr 2008Atlanta, Ga, UsTrafficked all ad placements using MediaPlex, DART, and a variety of other internal advertisement serving systems – an average of 200 ads per month
Lynne Green Skills
Lynne Green Education Details
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Indiana University BloomingtonTelecommunications -
Mercer University - Stetson School Of Business And EconomicsBusiness Administration And Management
Frequently Asked Questions about Lynne Green
What company does Lynne Green work for?
Lynne Green works for F&i Sentinel
What is Lynne Green's role at the current company?
Lynne Green's current role is Product Leader.
What is Lynne Green's email address?
Lynne Green's email address is ly****@****ofan.co
What is Lynne Green's direct phone number?
Lynne Green's direct phone number is +140456*****
What schools did Lynne Green attend?
Lynne Green attended Indiana University Bloomington, Mercer University - Stetson School Of Business And Economics.
What skills is Lynne Green known for?
Lynne Green has skills like Online Advertising, Sales Operations, Online Campaign Management, Microsoft Office, Google Analytics.
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