Lynne Ormrod Email & Phone Number

Royston, Hertfordshire, Gb

Royston, Hertfordshire, Gb

Leading the marketing function at Hotel Chocolat

Royston, Hertfordshire, Gb

Royston, Hertfordshire, Gb

London, Gb

London, Gb

London , Gb

I lead all aspects of Go to Market and planning function for Consumer Marketing for the EE, Orange and T-Mobile brands. I own the creation and delivery of the marketing plan for all three brands to ensure that we efficiently deliver footfall/traffic, acquisition, retention, revenue and brand KPIs. I am accountable for delivering the multi-channel launch execution of all key marketing propositions, campaigns, trading activity, major handset launches and service initiatives.I also generate marketing support and campaigns through the management of the marketing relationships with the handset vendors. I was part of the leadership team who launched the first 4G network in the UK and launched the EE brand.I also managed the Customer Experience team accountable for setting the vision for the T-Mobile branded customer experience, defining and delivering programmes that both improved operational excellence as well as creating signature brand experiences across all customer touch-points.

I led the Brand & Communications team at T-Mobile to ensure that the brand was brought to life through an effective communications strategy that met both brand and commercial targets. I was responsible for brand strategy and management; all advertising and media; digital and social campaigns; retail communications and point of sale. I owned the creative and media agency relationships and managed the annual communications budget.I was proud to lead the team that won both 'Ad of the Year' at the British Arrows and a number of Cannes Lions.

I led the team that set the vision for the T-Mobile brand, managed the brand identity in the UK and brought this to life through the creation of Brand Experience and Sponsorship properties, as well as the planning and delivery of all traditional and digital advertising campaigns. I owned the advertising, media, brand and experiential agency relationships.

I set up and led the Handset Marketing team to deliver the 12-18 month handset range strategy for business and consumer segments and ensure effective cross-channel communication support for devices throughout their life-cycle.

Issy-Les-Moulineaux, Île-De-France, Fr

I led the Communications & Operations team and managed agency relationships to deliver advertising and below the line communications for Orange to the business market. I set the brand vision for Orange in the business market, provided key operational support in terms of the development and management of the prospect and customer database, telemarketing and telesales operation and on-line presence.

Issy-Les-Moulineaux, Île-De-France, Fr

I led the acquisition and retention team to drive a commercial, customer centric approach to all Customer Marketing activity to ensure profitable delivery against commercial targets. I defined the strategic marketing plan and developed effective communication strategies to establish Orange in the business market. I managed new proposition development from innovation and idea generation through to final definition, business case development and execution.

Issy-Les-Moulineaux, Île-De-France, Fr

I defined the business base marketing strategy to reduce churn and increase ARPU and delivered campaigns for small, medium and corporate business segments including welcome, retention and in-life cross-sell supported by the introduction of a propensity model to improve conversion and ROI

Communications agency - key clients were HP, Epson, Canon and SGI