REV Studios is a production company located in the heart of La Jolla, California. The company specializes in commercial and lifestyle photo or video shoots.A division of Positraction, Inc., we drive results through holistic visual communications. At our core, we empower businesses, brands, and agencies to have a greater impact through holistic, cinematic strategy.

Positraction is an integrated, full-service marketing and communications agency. With more than twenty years of experience creating brand advocates, we focus on delivering creative, authentic, thoughtful, and inspirational connections. From logo design and branding campaigns to video content and digital marketing, Positraction will work with you to strategize individual programs that will differentiate your brand in a positive, impactful way.

Launched McLaren Automotive in North America including overseeing marketing and communications initiatives for its products and dealer network.Secured cover stories in publications including Car and Driver, AutoWeek, Road & Track, Robb Report, and Automobile. Major features in the New York Times, USA Today, Wall Street Journal.Worked with Neiman Marcus on its annual 2012 Christmas Catalog to offer 12, 12C Spiders plus an exclusive trip to the UK for its featured gift. At $354,000, the cars sold out in two hours and generated significant news coverage including The Today Show.Produced and hosted events around the world, including the 2010 North American Unveil of the McLaren 12C and the 2012 Global Unveil of the McLaren 12C Spider at the Pebble Beach Concours d’Elegance.Developed “brand ambassadors” including celebrities and captains of industry through focused, one-to-one programs that will become the nucleus for broader market penetration beyond previous campaigns.

• Assist with dealer launch events for the all-new Rolls-Royce Ghost • Train North American dealers on positioning, features and benefits and competitive overview• Meet with clients who have deposits to customize his/her vehicle and place orders

• Established and successfully implemented marketing plans encompassing events, public relations, product placement, partnership marketing, advertising, direct mail, website development, and sponsorship opportunities for Maserati’s largest global market. • Built a strong relationship with the dealers – working in unison to accomplish sales and marketing goals.• With limited budget, built brand awareness and increased showroom traffic -- setting new sales records year over year including 2008.• Utilized experiencial marketing channels to launch the Maserati GranTurismo and new Quattroporte including premium events and preview opportunities such as The Pebble Beach Concours d’Elegance, The Quail, A Motorsports Gathering, The Legend Is Back Event at Quixote Studios, Pink Party in Santa Monica, as well as various private engagements.• Developed “brand ambassadors” that will become the nucleus for broader market penetration beyond the past campaigns.

• Developed and oversaw national Land Rover event marketing programs including consumer launches of Range Rover, Land Rover LR3 and Range Rover Sport. In addition, initiated Range Rover Experience Tours ('02-'05), Land Rover Moab Adventure (’03-’05), various sponsorships and merchandising credit events.• Created and implemented event marketing plans ('03-'05), coming under budget each year.• Produced event planning guide, microsite and support material to assist retailers in hosting unique and impressionable events.• Developed strategic partnerships with companies including Holland & Holland, Smith & Hawken, Panasonic & harmon/kardon. • Liaised between prospects, owners, retailers, Land Rover driving instructors and internal audiences to provide premium events and increased sales.

• Managed all public relations efforts for Toyota’s motorsports programs including CART, Atlantic, NASCAR Dash, Pro/Celebrity, off-road and grassroots.• Worked with personalities including leading racecar drivers and high profile celebrities to secure positive media placement.• Wrote, edited and disseminated press materials for Toyota Motorsports, as well as maintain Motorsports web pages on toyota.com.• Worked with Saatchi & Saatchi on event promotions and advertising.