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Lynne Craig Email & Phone Number
Interim Director, Innovation Talent and Skills, Edinburgh Futures Institute
at
The University of Edinburgh
1 work email found
@ed.ac.uk
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✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Interim Director, Innovation Talent and Skills, Edinburgh Futures Institute
Location
London, England, United Kingdom
Who is Lynne Craig? Overview
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Lynne Craig is listed as Interim Director, Innovation Talent and Skills, Edinburgh Futures Institute at The University of Edinburgh, based in London, England, United Kingdom. AeroLeads shows a work email signal at ed.ac.uk and a matched LinkedIn profile for Lynne Craig.
Lynne Craig previously worked as Co-Director, Entrepreneurship and Innovation at The University Of Edinburgh and Co-Director, Entrepreneurship and Innovation at The University Of Edinburgh. Lynne Craig holds Ma, Jewellery from Royal College Of Art.
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{first}.{last}@ed.ac.uk
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Profile bio
About Lynne Craig
I design the conditions to spark change. My practice connects design, technology, education and business development; exploring the frontiers of emergent technologies and cultural change. I like to play somewhere between the creative and the complex. I help other makers, educators, and business owners to find opportunity in the anomalies and outliers that emerge when different worlds intersect. I collaborate with technologists, designers, engineers, and CEOs to challenge conventions and design new applications for emerging technologies.I'm a translatorI am fluent in the language of design, business, and education and use a vocabulary I've developed over decades to unite and ignite them all. I’ve brought together London College of Fashion with anthropology and technology research and education, founding Digital Anthropology Lab. I’ve opened up doors between global luxury brands and technology, pioneering Augmented Reality for retail since 2008.I'm reclaiming the definition of a maker.Throughout my career I’ve built businesses, created products, designed systems, and continue to reimagine what the role of making in design, education, and business looks like for tomorrow. I have designed and built business delivering new ways to imagine augmented reality, making Patented applications of technology for retail environments. My involvement with students at Digital Anthropology Lab, London College of Fashion included a shape-shifting garment to defend, an IoT enabled geo-located garment system to assist with eco-washing cycles, an inflatable garment to highlight latent desire, a squishy interface, a post-Anthropocene digital artefact grown digitally, and a remote embodied theatre performance delivered on Zoom. I've been called a catalystMy role is often defined by crafting new conditions that will unleash knowledge, prompt unexpected tensions, and ignite the minds of others. I am regularly invited to chair conferences and deliver keynotes globally, including Amazon Fashion, Asian Fashion Summit, Decoded Fashion and Pi Apparel Europe. My work has been featured in NY Times, Financial Times, BBC World News, Huffington Post, Dezeen, Wired, Telegraph, Tatler.
Current workplace
Lynne Craig's current company
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13 roles
Lynne Craig work experience
A career timeline built from the work history available for this profile.
Co-Director, Entrepreneurship And Innovation
Co-Director, Entrepreneurship And Innovation
CurrentEstablishing academic directorate of entrepreneurship and innovation at Edinburgh Futures Institute
Oct 2024 - Present
Deputy Director, Innovation, Edinburgh Futures Institute
Leading Innovation strategy for Edinburgh Futures Institute
May 2022 - Oct 2024
Design Informatics Programme Director, Senior Lecturer Design
Defining education and research across tech, data, engineering, and creative sectors.
Apr 2021 - Sep 2024
Co-Founder, Now Non- Executive Director
CurrentPioneered augmented reality for global retail brands since 2008: fashion, beauty, jewellery.
May 2008 - Present
(Brand Director)
Business development activity for Holition as a Board member, Brand Director and Managing Director of Holition Clothing, shaping vision for future digital experiences. Expert in delivering compelling and insightful client presentations to international brands at C level to inspire future digital thinking within brands and generate sales. Lead in-house creative and R+D teams to deliver digital retail experiences for global luxury brands focusing on digtal business development and creative direction of new digital outputs.Experienced guest speaker who has presented at major industry and academic events globally on the Future of Retail, focusing on the potential for digital ‘experimentation’ to creatively broaden modern thinking across design and user experience with particular emphasis on the emerging fashion and tech hybrid space for retail.Develop creative partnerships and artistic collaborations, supporting new design talent.
Jan 2010 - May 2014
(Start Up Builder)
Digital start- up challenges, including writing business plans, negotiating with complex stakeholders, building a team, establishing brand vision, securing investment and founding board.Lynne designed and developed Holition to take the Virtual Try On (VTO) concept to market, one of the first globally, achieving coverage in the Financial Times and inspired a growing audience of global brands interested in emerging technologies for luxury, persuading LVMH and Swatch Group to be amongst first clients. The product was launched in Selfridges and achieved 85% growth in sales for our client using this technology.Travelled to Asia and Europe to test market, receive feedback and adapt product to fit market needs.
Jan 2009 - Apr 2010
Founder And Director Digital Anthropology Lab
Organisational leadership across technology and culture through a lens of fashion. Setting digital agendas for LCF across industry led knowledge exchange and academic research frameworks. Motivating structural shift in education models with provision for material-lead data practice. Role included developing collaborations across industry, research and new talent focusing specifically on emerging technologies with fashion, design and retail application across geographies. Experimenting with wearables, IoT AR/ VR, smart materials and digital. Role additionally included speaker, industry commentator, event chair, consultancy and start up mentor activities.Aim to enable true, genuine and useful advances in digital creative technologies for fashion in its widest context across public and private sector creative industries.
Sep 2014 - Apr 2021
Research And Business Development: Ktp Associate
Knowledge Transfer Partnership (KTP) Associate with Birmingham City University and Holts Lapidary, London. A TSB/ AHRC Government funded research project, looking at the future of jewellery retail. During this period, Lynne played a founding role in the set up of Holition, establishing a joint venture start-up between 2 UK SME's, creating a new technology for an emerging market and secured a consortium of investors. Lynne lead development of a patent pending augmented reality tool for the retail accessories sector to fit the TSB/ AHRC brief, negotiating with multiple complex stakeholders, delivering a commercially viable concept 1 year ahead of schedule, with 50% less resource than planned, offering a valid solution with global potential.Awarded the prestigious national award, KTP Business Leader of Tomorrow 2009, as a result of her leading role; the project continues to be shortlisted for innovation awards, including the Lord Stafford Awards, 2012.
Jan 2007 - Jan 2009
Design Consultant
Jul 2006 - Dec 2006
Design Consultant
Nov 2004 - Jun 2006
Drawing For Design Lecturer (0.4)
Aug 2003 - Aug 2004
2 education records
Lynne Craig education
Ma, Jewellery
Royal College Of Art
1St Class Ba (Hons), Jewellery
Edinburgh College Of Art
FAQ
Frequently asked questions about Lynne Craig
Quick answers generated from the profile data available on this page.
What company does Lynne Craig work for?
Lynne Craig works for The University of Edinburgh.
What is Lynne Craig's role at The University of Edinburgh?
Lynne Craig is listed as Interim Director, Innovation Talent and Skills, Edinburgh Futures Institute at The University of Edinburgh.
What is Lynne Craig's email address?
AeroLeads has found 1 work email signal at @ed.ac.uk for Lynne Craig at The University of Edinburgh.
Where is Lynne Craig based?
Lynne Craig is based in London, England, United Kingdom while working with The University of Edinburgh.
What companies has Lynne Craig worked for?
Lynne Craig has worked for The University Of Edinburgh, Holition, London College Of Fashion, University Of The Arts London, Birmingham City University, and Habitat.
How can I contact Lynne Craig?
You can use AeroLeads to view verified contact signals for Lynne Craig at The University of Edinburgh, including work email, phone, and LinkedIn data when available.
What schools did Lynne Craig attend?
Lynne Craig holds Ma, Jewellery from Royal College Of Art.
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