Lynne Hoe Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Malaysia

- Results-driven Business Planning professional with a proven track record in short-term and long-term strategy development and execution.- Expertise in budget planning, including new lines of businesses, and thorough revenue forecast review to ensure accurate financial projections.- Leads the key project of revamping the membership program and drives key initiatives with stakeholders to achieve company's KPIs.- Collaborates cross-functionally to define strategies and priorities for revenue growth and maximization.- Builds strong relationships between the Headquarter office and overseas markets, fostering alignment of communication and direction.- Provides comprehensive performance reports to the Commercial team, including in-depth competitor analysis and identification of new business opportunities.

Kuala Lumpur, Malaysia

- Led network planning for AirAsia Malaysia, executing and reviewing performance of the plan.- Continuously reviewed and analyzed route profitability performance for AirAsia Group, enabling appropriate route planning and accurate management decision-making.- Studied the impact of competitor movements on the company.- Performed route profitability simulations for new routes to analyze their feasibility.- Forecasted profit and loss of operational changes to existing routes.- Analyzed the performance of the connecting flight product and recommended new connecting or non-stop routes based on market demand.- Conducted market studies on existing and potential markets to maintain market leadership.- Developed strategic plans for continuous growth of market share and yield.

- Provided analytical support and insights to drive key business decisions- Improved cost and revenue accuracy by 80% through data analysis and implementation of standardized processes- Developed and implemented standardization of weekly forecasts, monthly reports, variance analysis, operational KPI analysis, and ROI to improve decision-making efficiency- Planned marketing budget allocation for AirAsia Malaysia's operations in multiple countries- Evaluated flight performance and revenue reports of company products across all regions and developed analysis reports for better decision making by Commercial team, Regional Marketing and Group CEO office- Led projects such as Route Profitability Report, Regional Marketing Expenses Tracking by Channel- Contributed to business performance optimization efforts

Penang, Malaysia

- Designed, developed, and implemented audit approaches for every engagement- Ensured assurance on the reality and fairness of an organization’s financial information- Advised on control weaknesses and confirmed accounting treatments- Assisted in the preparation of auditor’s reports on findings and recommendations- Analyzed management accounts and provided enterprise risk services on internal controls to ensure the reliability of client’s application systems