Lynne Hoffman-Engel Email & Phone Number

Berea, Oh

Teach private voice lessons Classical, Broadway and Pop styles. I also offer career coaching from 30 years experience gained in the recording industry in artist development, sales and marketing and management with major and independent record labels. Track record of gaining admission for students into top college music and music theatre programs.

Shaker Heights, Oh

Developed new business relationships with recording artists, orchestras, arts organizations, and record labels to create new business development for multiple Grammy winning production company, Five Four Productions.

Develop sponsorships for rock,country, and talk programming. Envision Radio Networks provides content to more than 1,000 radio stations and reaches over 40 million listeners weekly.

Opened new accounts and positioned new products in Cracker Barrel, Urban Outfitters, and 7-11 in four months in newly created position. Responsible for achieving sales through distributor to Nordstrom, Whole Foods, Bed, Bath and Beyond, Home Shopping Network, Hallmark and others.

Managed 8 independent sales reps, 2 internal reps, and 3 customer service staff.- increased sales 100% for Telarc’s largest account; Barnes and Noble.• Increased yearly sales 20% and created innovative customer focused sales strategies that expanded business with existing and new customers.• Directed sales through Universal Distribution, managing account reps and selling directly to Borders, Barnes and Noble, Alliance One-Stop, Baker &Taylor, Best Buy, Circuit City, Amazon, Midwest Tapes, FYE, Anderson Merchandisers, Wal-Mart, Newbury Comics, and many independent stores.• Managed transition from owned distribution to a larger distributor eliminating 8 sales support staff and increasing sales 20% in the first year of operation.• Created new products from existing company catalog for Barnes and Noble, Borders and Amazon resulting in yearly sales increases of 15%.• Increased library business with library accounts through targeted advertising and focusing on building relationships that increased sales on the company’s products 20% in 2008.• Developed close relationships with retail accounts, maintaining excellent sales during the challenging retail environment of 2008-2009.Created successful initial sales campaigns for jazz and classical artists including Grammy winning jazz bassist Esperanza Spalding and pianist Simone Dinnerstein.

Senior Associate for retained national search firm specializing in retail, sales and marketing, and finance. Clients included WAL-MART, AMERICAN EXPRESS, NIKE, & Fortune 500 companies. Responsibilities included new business development and search.

Directed marketing efforts for POP, GOSPEL and HOUSE OF BLUES Labels distributed through major distributor, Polygram. Assisted in company refinancing and artist contract negotiations. Created new sales team hired and trained team of five sales specialists, increasing sales 50%. Team was nominated for “Medium Supplier of the Year”. Marketed a customized cross promotion at an alternative retailer, achieving 100% sell off. Assisted with the organization’s restructuring and created a more efficient two-year business plan that was approved by investors, resulting in a new company. Resolved key issues between reorganization firm and retailers

Transferred by company to Atlanta, to grow largest product division, comprising 40 %, and $26 million in turnover. Directed P&L and production cycle, improving profitability 20%, increasing turnover 15 %. Awarded three "Billboard Magazine" #1 chart awards.

Directed marketing efforts for POP, GOSPEL and HOUSE OF BLUES Labels distributed through major distributor, Polygram. Assisted in company refinancing and artist contract negotiations. Created new sales team hired and trained team of five sales specialists and increased sales 50%. Created a product cross promotion with CLEAR CHANNEL, THE CHICAGO BULLS and BLOCKBUSTER VIDEO, promoting a "STAY IN SCHOOL" community service program.Marketed a customized cross promotion at an alternative retailer, achieving 100% sell off.

Earned multiple promotions at the $12 billion international record distributor during twelve years tenure. Promoted to SVP, Sales and Marketing for six prestigious labels, managed staff of 40 sales and marketing personnel with yearly turnover of $125,000,000.

Led Sales and Marketing for six prestigious record labels, and managed staff of 40 sales and marketing personnel with yearly turnover of $125,000,000. Developed restructuring plan to meet downturn in business.

Directed P&L turnover, release plan and yearly budget, publicity and artist relations for the $26 million record label with staff of 2 managers. Grew turnover 25% combined with profitability Achieving the highest profitability in the division. Created a new customer niche through an innovative marketing strategy for the original THREE TENORS project that sold 3,000,000 units and started a trend for successful PUBLIC BROADCASTING programming and product sales. Developed and implemented marketing strategy that catapulted mezzo-soprano Cecilia Bartoli into an operatic superstar.

Education record

Education record

M.M., Voice And Opera

Bm, Music

Bachelor'S Degree, Music Education