Conceptualize, design, implement, and manage digital marketing platform and promotion for individuals and organizations. Brand positioning and social media management and content curation for organizations. Editing, publishing, and product promotion for writers. Public speaker on using social media to promote brand/business. Marketing and promotion to drive sales of e-books. Co-author of two additional novels pending publication. Contributing editor to The Big Thrill Magazine.

Developed digital branding and marketing strategy, developed and created new websites both B to B and B to C. Established social media platform using: LinkedIn, Twitter, Facebook, and Pinterest. Wrote original content for website blog. Developed and implemented email marketing campaigns. Redesigned collateral materials to conform to digital branding. Created and managed content, social media interaction and follower growth on all platforms

Fiction author. Managed editing, publishing, and product promotion for writers. Taught classes on using social media to promote brand. Marketing and promotion to drive sales of e-books. Co-author of CIRCLE DANCE, a novel about multi-generational Greek American family, many articles and short stories.

Formulated plan to decrease increase customer retention and increase account profitability. Conducted quantitative and qualitative customer research to determine reasons for attritionSegmented customers using credit attributes to determine attrition risk profileWorked with credit bureaus to develop a customer profitability modelDeveloped customer retention incentive programsIncreased retention among test cells by up to 30%

Responsible for the marketing of the $5.2 billion credit card portfolio and the management of a staff of fifteen. Responsibilities included: activation, usage, retention, fee income, segmentation and pricing. Developed account segmentation to determine profitable and unprofitable accountsSegmented accounts based on credit attributes and customer data information to determine spending and revolving patterns and customized marketing programs to specific customer behavior groups Lynne Openshaw Page 2 of 2Developed and managed research of customersDesigned and managed activation programs including: check mailings, credit line increase programs, card upgrade programs, best customer loyalty programs and fee income programsConsistently increased response rate to direct mail programs through management of champion/challenger strategiesManaged direct mail, telemarketing and statement insert programsDeveloped and managed strategies to create new card productsVendor managementList selectionAcquisition and pricing strategiesProduct DevelopmentManaged quantitative and qualitative research to determine market trends and develop products Represented Marketing on the due diligence team when portfolio was soldManaged the transition and conversion of all marketing programs to the First USA platform when the portfolio was sold

Managed and implemented credit policies for new account acquisitionAnalyzed portfolio performanceImplemented and audited account acquisition processing systems and policiesAnalyzed and identified responder characteristics and trends among responding populations and made actionable recommendations to enhance overall portfolio performance