Lynne Walsh Email & Phone Number

Boston, Ma, Us

As a Business Analyst, I am responsible for leveraging data-driven insights to optimize processes and drive strategic decision-making as America's Credit Unions launches new enterprise and transformation initiatives. Responsibilities include:- requirements gathering and documentation- data analysis and project solutioning- facilitating clear communications and collaboration between business stakeholders and technical teams- SME in best practices, templates, tools etc

I work with customers to understand their vision for content, then work with the technical team to translate it into data model definitions. I specialize in strategic planning for website migrations, content auditing and data modeling with an emphasis on working with Acquia products including Acquia Migrate Accelerate, Content Hub, ACMS, and Site Studio. Responsibilities include:- Acquia product overview (Quickstart and Readiness) presentations - Requirements gathering and documentation, including content types, post types, taxonomy structures, and key functionality- Develop information architecture strategies for organizing and structuring content- Designing navigation menus and site maps to facilitate content discovery- Conduct content audits and analysis to identify gaps and opportunities for improvement- Establish content governance processes to ensure consistency and quality- Monitoring and updating content architecture to adapt to changing user needs and business objectives- Website database analysis and data models for audit documentation and migration - Migration planning and Quality Assurance (using both manual and automated techniques)- Customer-facing workflow documentation and user guides for site editors and stakeholders

Remote

Washington, Dc

In my role with U.Group, I work with clients to first understand the vision for their content, and then translate it into content type definitions and migration plans. After approval and implementation, I am responsible for developing workflow and governance documents so clients can seamlessly manage their content long-term. Responsibilities include:-Planning content type definitions and migration direction and creating workflow/governance documents that provide client instruction on how to maintain their content long-term.-Defining taxonomy vocabularies and terms-Planing content migrations by demonstrating how existing content will map to new content types and positions within the information architecture.-Creating client-facing deliverables including workflow/governance documents, content management training guides, taxonomy documentation, and content migration plans.-Performing migration QA using both manual and automated techniques.

Laurel, Md

Assist and analyze web content to prepare for multiple website migrations for content-heavy federal websites.Project: SAMHSA.govProject role: Operations and Maintenance Lead, duties include:Managing and delegating daily content updatesPerforming content analysis, design, and development (Drupal CMS)Meeting with client stakeholders gather and documenting their content requirementsBased upon the requirements, developing web content, content models, and recommendations for overall web enhancementsConducting content audits and assessmentsTracking the assets, components and links of the website sectionConsulting on best practices both technically and for web content presentation and strategyDeveloping content training materials for content managers

Greater New York City Area

Associate Producer, Digital Communications, August 2014*This position includes the duties associated with Web Production Coordinator in addition to the following:eMail Marketing/Digital Advertising: Coordinates content production and manages the ad schedule for the:AAOS (American Academy of Orthopedic Surgery) email Newsletter, Headline News NowACR (American College of Rheumatology) email Newsletter, ACR MorningwireProject Management: Organized and managed the Virtually Anywhere (external vendor) production of a series of 360 degree virtual tours hospital-wide.Mobile Application Generation: Coordinate MobileSmith build of the redesigned HSS App (currently in production).Microsites: Creates and manages Wordpress microsites for HSS.

New York

My role as part of a digital team responsible for the maintenance of the HSS.edu website using RedDot Opentext CMS. Duties include:Content Management and Generation: Generate quality content on orthopedic and rheumatologic conditions as well as maintain the HSS Physician Profile section of the HSS site (site currently hosts over 250 Physician profile pages). The Physician Profiles section received a Gold eHealthcare Leadership Award in November 2014.eMail Marketing: Work across departments to gather news-worthy content and build monthly email newsletters for professionals and patients, as well as Departmental email newsletters. The HSS eNewsletter is sent to +25K subscribers; Subscribermail and Mailchimp experience.Video Production: Schedule and coordinate shooting schedule and content research for several video projects: Physician Videos (over 150 HSS physicians completed and posted); Content Videos (physician-requested surgical prep videos)Mobile Application Maintenance: Update HSS mobile application with new physicians, locations, etc. using Primacy Acsys Interactive site manager Hospital Service Excellence email management: Maintain and manage the HSS PR mailbox - general email box to the Hospital - duties include triaging email requests to appropriate departments and interacting with patients through direct email correspondence to ensure they receive the help requested.

New York City

I was responsible for researching SEO terms for upcoming and archived pages on babble.com including site-wide dynamic page title tagging, meta tagging, and on-page optimization. Basic keyword and description coding into Babble CMS included. (Babble is a New York-based online parenting magazine.)

New York

*The below positions were performed equally throughout my time at WCBSWeb Producer - June 2009-July 2011I was responsible for writing local and national news content for the New York/ New Jersey/ Connecticut try-state areaExperienced with breaking news, audio, and videoInvolved in the production of interactive elements on WCBS880.com site (polls, forums, slideshows)Commercial Producer - June 2009-July 2011Worked with Ad/Sales department to produce commercial audio for the airCreated and edited audio advertisements using Protools software and Audio Vault commercial management systemProduction for New York Yankees baseball broadcast - May 2007-July 2011Produced highlights, audio clips, and podcasts attributed to NY Yankee BaseballAssisted Yankees Broadcast Anchors, John Sterling and Suzyn WaldmanPosted Yankees Broadcast Podcasts for the WCBS880.com Web siteNews Room Desk Assistant - December 2006-July 2011Assisted the Producer with the production of all audio for airGathered background information, fact-checked, and booked interviews for reportersConducted interviews for the air

Front-End Development

Activities and Societies: Weekly study group10-week Front-end development course completed. This course covered html, css, javascript.

Bachelors, Journalism, Public Relations

Activities and Societies: Arts and Entertainment Editor, Features Editor of the SUNY New Paltz newspaper, the Oracle; Student Ambassador.