Lynne Schur Email and Phone Number
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Content Creator/Strategist for Consumer and Brand audiences. A proven managing editor and content strategist for award-winning media and publications, I thrive on executing on the tiny details and effectively managing the big picture - integrating all modes of content delivery (digital, social, print, video) for multiple divisions, editors, partners, and leads. My journalistic experience easily parlayed itself into colorful and relevant digital storytelling for both mainstream consumer media and non-media outlets alike, resulting in engaging web, social, and multimedia campaigns. I work constantly to inspire, educate, and entertain readers - as well as help companies define brand identity. Recently, at Galavante.com, a global luxury travel and lifestyle e-commerce site, I worked as managing editor, developing writers to produce fresh and relevant story ideas and content, shoring up new processes for more productive editorial execution, and producing a weekly newsletter to excite the global jet-set to travel once again.I also worked with a talented team of editors at Bank of America Merrill Lynch and Time Inc. to deliver Advisor magazine, an award-winning consumer financial services publication. In the Global Commercial Banking division, I refreshed CFO Outlook - a pivotal, decade-old study - using interactivity and a more 'human' approach. And, as editor of BetterMoneyHabits.com, I helped lead the Bank's financial literacy effort with breakthrough digital content that educates people in every phase of their financial lives.I also take pride in my network, starting with my role as managing editor of Swing Magazine - a publication about 'life in your 20s' run by David Lauren, son of Ralph Lauren. This effort launched the careers of political correspondents (Jonathan Karl), financial journalists (Cory Johnson), music critics (Jon Wiederhorn) and lifestyle pros (GMA's Tory Johnson). As managing editor for National Geographic Adventure, I worked with an acclaimed writers and reporters, including Sebastian Junger, David Quammen, Gabriel Sherman, Peter Matthiessen, Charles Graeber & Robert Young Pelton.
Contently
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Managing EditorContently Nov 2018 - PresentNew York, New York, UsJoined the team at Contently as managing editor; serve multiple clients (Discover, PayPal, TurboTax, Barclays); specialize in finance, travel, pharma, music, and health verticals; relationship manager, idea generator, storyteller, talent finder, assigner, editor, infographic conceptualizer, photo editor, deadline driver, whip cracker, problem solver; comfortable in every format; social/SEO experience; soup to nuts... just love it!
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Managing EditorGalavante Aug 2022 - Jan 2023New York, New York, UsAs managing editor for Galavante.com, a global luxury travel and lifestyle e-commerce site, I work to develop writers to produce fresh and relevant story ideas and content, implement new processes for more productive editorial execution and effective CMS management, and produce a weekly newsletter to excite the global jet-set to travel once again. I'm also working to evolve the web site's content, messaging, and visuals and bring them to the next level, while further developing the voice of the online publication. My goal? To fully engage existing readers and grab new, curious travel consumers with irresistible opportunities to explore the world and know the inside track of a special place or locality through classic, unforgettable, top-tier travel experiences. -
Editor, Covid Response Center, Global PublishingMckinsey & Company Jan 2021 - Jan 2022UsDuring the darkest days of COVID-19, I managed the interview program “Leadership Mindsets” for McKinsey’s COVID Response Center site (CRC), creating strategies and storytelling from top leaders across a range of industries on how to lead during the heart of the pandemic and beyond. I conceived and executed each interview from development to publication, determining the most relevant storylines for the McKinsey audience concerning COVID-19, then interviewing experts and C-suite clients on the leadership challenges their businesses faced across various sectors (travel/transportation, retail, fashion, and health and human services, etc...) - including both professional and personal experiences - gleaning the strategies they employed and lessons learned.This process included writing long-form interviews from transcript stage and generating pieces of short-form content, as well as managing video shoots in-person and via Zoom, working with producers to capture cuts of key video segments to appear within the articles and interviews. I also led and produced the “Vaccine series” of interviews for McKinsey, working with the pharmaceuticals practice to interview the top leaders around the world spearheading vaccine development and distribution. (Interviewees include the heads of Moderna, Pfizer, the Africa CDC, Gavi, the vaccine alliance, Trivago, Unilever, and more...). Worked with social teams to create assets to promote these interviews in all social media outlets (Facebook, Twitter, LinkedIn). -
Editor In Chief, Content DevelopmentSheffield Pharmaceuticals, Llc Nov 2017 - Sep 2018New London, Ct, UsDeveloped content to support the brand launch of Dr. Sheffield’s Premium Natural Toothpaste. A highlight of my role was helping create, manage and release an augmented reality app, the first of its kind in oral care/health and beauty markets, which brought Dr. Sheffield back to life in an engaging, historically accurate and humorous way - letting him tell his great story in his own words. Also:- Project management: Connected various internal (digital and social) teams and external partners for a focused and holistic creative output.- Deadline management: Developed a content calendar and meetings process that kept projects integrated and on-track.- Content strategy: Worked with the creative team to help define a content strategy for telling the brand story, including brand messaging, tone, voice, look/feel and approach; determined the best historical material and content to utilize and/or build upon and how it would be integrated into the new content plan.--Content execution: Worked with internal and external teams to create and edit the content needed that would not only support the development of native and web apps, but also other web-based and social brand entities (Facebook, Instagram, Twitter); strategies for building excitement and anticipation for content with serialization and chapterization that connects the storyline but could also standalone, resulting in audience growth.--Script development: Generated scripts for app and video content; assisted in writing, editing and producing that content. --Talent: Assisted the company in evaluating and hiring outside digital talent and securing PR. -
Editor In Chief, Financial Education, Better Money Habits, Content Marketing Center Of ExcellenceBank Of America Merrill Lynch Jan 2017 - Dec 2017Charlotte, Nc, UsDevelop and implement content strategy for Better Money Habits (BMH) program and other aspects of Financial Education across the bank; edit, direct, optimize, and manage engaging content from start to finish, including digital, print, video, broadcast and social, for various external audiences from millennial to mass affluent plus; manage lead content agency relationships (MXM, GroupeConnect, Atlantic Media Solutions) and work with partners such as VICE and Khan Academy in support of Content Center of Excellence editorial programs for Enterprise Consumer BofA financial literacy initiatives; bring content to life with new narrative tactics and content types that are audience-driven, add value and evolve the BMH platform. -
Vice President, Content Development, Global Commercial Banking, Bank Of AmericaBank Of America Jun 2013 - Dec 2016Charlotte, Nc, UsDevelop, edit and implement content strategy for Global Commercial Banking; manage engaging thought leadership programs from start to finish, including all aspects of content development and distribution; write, top-edit and package creative print, web and broadcast content initiatives for business leaders, CFOs and CEOs; manage agency and vendor partner relationships (Fortune/Time Inc., Starcom) in support of GCB's content efforts; partner with internal divisions to leverage appropriate content, share resources and ensure work is aligned with larger initiatives; engage directly with leadership to understand and effectively articulate the firm's unique POV and ensure that the tone remains consistent with brand messaging and creative objectives. -
Editor, Merrill Lynch Wealth Management, Content Development & DeliveryBank Of America Merrill Lynch Jan 2011 - Feb 2013New York, Ny, UsContributed a keen consumer editorial sense to Merrill Lynch’s client-facing personal finance content, which included editing award-winning Advisor magazine, aimed at both Financial Advisors and clients, and developing and packaging creative digital features for totalmerrill.com and Advisor online. Advanced client stories program through thoughtful planning and client screening, interviewing top Financial Advisors to find interesting and relatable clients to profile who are reaching their retirement, legacy, philanthropic and next-gen investing goals. -
Managing Editor National Geographic Adventure MagazineNational Geographic Mar 1999 - Apr 2009Washington, Dc, UsPlayed an instrumental role in launching National Geographic Adventure magazine as managing editor—creating the master deadlines, setting editorial priorities, instituting efficient copy-flow systems, and putting an effective and efficient five-week production cycle in place that met rigorous deadlines. I supported award-winning editor John Rasmus for 10 years in the areas of editorial planning and direction, mix and order of book, design direction and photo choice, and display and coverline generation.➢ Managed staff job responsibilities and hiring strategy, bringing on dedicated editors as well as copy and research staffs that pay relentless attention to detail, style, and editorial integrity.➢ Set magazine production schedules, timetables, deadlines, trafficking and production goals, and cost-cutting strategies.➢ Directed senior editors and designers in creating and executing monthly editorial content as well as setting editorial goals; executed design and redesign directives; worked closely with art director on visuals and photo choice.➢ Conceived, assigned, and edited Adventure’s yearly destination and conceptual cover franchises “Wild Islands” (February), “Summer Trips” (May), and “Best Places to Live” (September).➢ Managed page budget, issue maps, editorial calendars, and contracts. Determined editorial mix and order; developed lineups and filled holes; coordinated advertising and editorial positioning. ➢ Placed a high emphasis on promoting teamwork and nurturing a comfortable and productive work environment. -
Managing EditorSwing Magazine 1995 - 1999At this 100,000+ circ. national magazine (owned by Ralph Lauren’s son, David, in association with Hachette Filipacchi), I:➢ Established and maintained monthly issue and production schedules, setting deadlines and priorities for a staff of 12.➢ Had final approval of each story before production, liaisoned between advertising, art, and production departments.➢ Set high-end copy and fact-checking standards; performed copy editing and fitting; wrote display and contents.
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Asst. Managing EditorSuccess Magazine 1990 - 1995Plano, Tx, Us➢ Managed deadlines and balanced workloads for a staff of six editors; supervised the research editor and assistants.➢ Coordinated layouts with the editorial, advertising, and production departments.➢ Held research editor and copy editor positions in previous roles.
Lynne Schur Skills
Lynne Schur Education Details
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New York UniversityJournalism
Frequently Asked Questions about Lynne Schur
What company does Lynne Schur work for?
Lynne Schur works for Contently
What is Lynne Schur's role at the current company?
Lynne Schur's current role is Managing Editor at Contently; Former Managing Editor, Galavante.com; Former editor for McKinsey's COVID Response Center site; Former Managing Editor National Geographic Adventure.
What is Lynne Schur's email address?
Lynne Schur's email address is ly****@****nte.com
What is Lynne Schur's direct phone number?
Lynne Schur's direct phone number is +191769*****
What schools did Lynne Schur attend?
Lynne Schur attended New York University.
What skills is Lynne Schur known for?
Lynne Schur has skills like Editorial, Magazines, Publishing, Storytelling, Editing, Web Content, Journalism, Copy Editing, Publications, Content Development, Content Strategy, Newsletters.
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