Lynne Tan Email & Phone Number

Amsterdam, North Holland, Netherlands

• One part of a 2-person team, supporting and coordinating customer related services across 18+ countries across Europe. 1. Customer Experience & Customer Journey Mapping
• Worked with management to kick off customer journey projects within the company.
• Coordinated first rounds of customer interviews and creation of first customer journey map at the company.
• Pushed for customer centric changes to various internal systems and external user journeys. 2. Product Owner of Service Cloud (Salesforce)
• Part of a 10-person scrum development team working with Agile Methodology.
• Translated market needs into new or enhanced functionalities by defining a customer centric product vision and strategy that aligns with the company's customer service objectives.

Bukit Jalil

• Created brand end-to-end customer journey flows for optimal tracking and implementation of products and projects.
• Utilised NPS & CSAT surveys to extract and determine painpoints faced by customers, in order to finetune platforms and products.
• Worked with and managed internal stakeholders & external vendors.
• Launched revamped communications strategy across all customer touchpoints for project launches and existing customer journeys in order to improve customer experience.
• Managed UX writing across all customer touchpoints, in order to ensure effective communications for customers & users.
• Led a team of product managers, UX designers, & developers for the proof-of-concept, launch, and continuous update of WhatsApp as a self- serve & assisted serve platform for matters concerning billing, technical.

Kuala Lumpur, Malaysia

• Managed prioritisation of new incoming projects to the company, while balancing company income vs capacity.
• Managed multi-departmental work capacity to balance between client needs and internal work capacity.
• Ensured seamless inter-departmental communications for optimal work production.
• Created a smooth working experience by implementing processes while fine tuning existing ones.
• Liaised with external third-party vendors for relevant projects.

• Managed campaigns for clients from various industries; property, FMCG, clothing, telecommunications, employee management, & events.
• Liaised with simultaneously up to 7 clients, as well as strategy planning for clients campaigns.
• Managed e-commerce website development until launch; FMCG & apparel industry.
• Pre-emptive and emergency real-time problem solving for clients.
• Planned and executed online and offline marketing campaigns for clients.

Petaling Jaya

• Addressed and resolved customer complains in a human manner.
• Created customisable templates for common issues for the team to use.
• Managed KFit’s 7 social media pages, including Facebook, a Blog, Twitter, and Google Play reviews.

Damansara Perdana, Petaling Jaya

• Wrote (UX writing) for the creation and revamp of various websites in various industries such as property, telecommunications, and e-commerce.
• Wrote for various ads; Google searches, Social Media, EDMs, and Go-to Market materials.
• Planned and created various marketing campaigns with a team of designers, planners, and developers.

Petaling Jaya

-Liaising with external vendors.-Writing for company’s blog.-Checking copy for mobile apps and website.

Petaling Jaya

Aiding Account Executives, Planners, Writers, and Community Managers in day-to-day work.Organising events for property launch.

Bachelor Of Mass Communication, Advertising

Activities and Societies: INTI Christian Fellowship, INTI Ultimate Frisbee Club, I-Crew, Student Helper

Education record