Helping leaders understand AI and use it to create real value

Conduct and direct research and strategic analysis to guide the evolution of AI models and Azure's ML platform from internal tools to complete products ready for mainstream enterprises and ISVs. Through written and oral presentations I bring the customer's POV into product planning. A key initiative is the AI User Model, gathering and synthesizing qual, survey, telemetry, analyst data and Linked In profiles to quantify the opportunity and mapping the roles and points of friction within enterprise customers. The model has been adopted across divisions and forms the basis for product planning and strategic decision making vis a vis AI.

Overhauled Alexa's global customer satisfaction measurement system to accurately assess launch readiness and market acceptance for new Alexa devices and new countries (beta predicted post-launch satisfaction within .2/5) Revamped the beta survey process so that field teams in 8 countries could execute it with no experience in survey research and minimal guidance from HQ. Linked telemetry data to Qualtrics to collect the first reliable NPS feedback for 20+ product teams (eg: smart home, music, news.) Sought out across the company for guidance in setting up reliable, scalable and privacy compliant customer feedback systems (NPS, CSAT, MaxDiff).

Partnered with leading tech companies and the Bill & Melinda Gates Foundation to understand what customers will want next - even when they don't know it yet.Expertise in - Segmentation and User Models to quantify who is and is not a potential customer, and why- White space analysis to discover unmet needs, gaps in current offerings- Social media analysis to identifiy novel dimensions, consumer vocabulary- Choice modeling (ACBC) to structure offers and prices across a portfolio- Focus groups, in homes and in-depth interviews to bring the target to life for design teams and engineering- Customer satisfaction and brand analyses to prioritize strengths and performance gaps for the product roadmap- Data visualization to create shared understanding among business and technical audiences

Boutique marketing research/marketing strategy practice focused on helping health care technology innovators succeed in this complex and changing market.

Direct Market Research, analysis and forecasting for $6B Diagnostic Imaging arm of GE (CT, MRI, XRay, PET-CT)

Directed agency's strategic consulting practice. Focus on technology and home improvement brands

Independent market research practice serving telecom, dot.coms and technology clients of ad agencies. (Set up at the request of colleagues from Ameritech who were joining tech start ups and needed customer insights.)

Led custtomer research as Ameritech transitioned from monopoly to competitive markets

Worked with a small team opening McDonald's inside Wal-Marts