With more than 27 years in public relations and corporate communications, Lynnette Teissonniere has become synonymous with strategic acumen and visionary leadership. As the Executive Vice President & Managing Director of BCW Puerto Rico, where she has been for the past 14 years, Lynnette steers the firm through significant milestones, fostering growth and resilience amidst Puerto Rico's economic challenges and natural adversities.Lynnette's professional journey is marked by her adept skills in image building, brand communications, digital strategies, corporate relations, public affairs, and comprehensive crisis management. Her command over these disciplines has led to transformative projects with leading entities such as El Nuevo Día, Walgreens de PR, Walmart, Ford Puerto Rico and Coca-Cola PR Bottlers. Beyond traditional PR boundaries, she has spearheaded innovative business, entrepreneurship educational programs, and corporate social responsibility initiatives for prestigious clients including Microsoft and Ford Puerto Rico.Her tenure prior to BCW is equally illustrious, with senior leadership roles at Puerto Rico's top marketing agencies, including Hill & Knowlton, Comstat-Rowland and A&A, and as Communications Director at Ondeo of Puerto Rico (the former private operator of the island’s water utility). At Ondeo, she led a 40-person team in revamping the company's image and strategizing public affairs and crisis management, showcasing her capability to navigate and mitigate complex challenges.Lynnette's academic achievements, a Bachelor's in Sociology from Pontifical Catholic University and a Master’s in Public Administration from the University of Puerto Rico, have fortified her innovative approach to communications. Her dedication and impact have been recognized with several Excellence Awards from the Puerto Rico Public Relations Association.A passionate mentor and collaborator, Lynnette cultivates the talents of her team through a mentorship-driven, collaborative model. This philosophy not only propels her team members' professional growth but also solidifies BCW Puerto Rico's position as more than a service provider — a trusted consultant and business partner to its clients.Fluent in Spanish and English, Lynnette's extensive industry experience, spanning from automotive to healthcare, continues to drive her forward-thinking approach in communications, embodying the innovation and excellence that have characterized her distinguished career.