Lynnette Anderson Email and Phone Number
Lynnette Anderson work email
- Valid
Lynnette Anderson personal email
- Valid
Lynnette Anderson phone numbers
I am a results-focused marketing professional experienced in leading teams and projects within outdoor/athletic consumer products, start-ups and non-profit communities. I bring deep experience directing global marketing programs with diverse cross-functional teams to drive business growth and value. I held two tenures at Columbia Sportswear, where I led global go-to-market, international marketing, marketing operations and product line management teams and managed strategy and implementation for omni-channel brand campaigns. I have expertise managing initiatives which bring marketing campaigns and authentic storytelling to life across the regional and multi-channel consumer journey. I currently lead US Omni-Channel Marketing for KEEN Footwear, wearing multiple hats on a lean team, focused on elevating the brand across Brand/PR, Wholesale, DTC Digital & Social channels. I thrive in collaborative environments, and I am passionate about building strong, resourceful teams grounded in trust and accountability. Notable Accomplishments:• Drove 20% growth for Columbia Sportswear’s largest product category while leading global go-to-market teams and marketing campaigns for outerwear. • Directed omni-channel campaigns for Columbia’s largest global retail account. • Built and led “Digital First” Initiative enterprise-wide project team for global Digital Asset Management (DAM) platform delivering a new global content management platform to thousands of Columbia, Mountain Hardwear, prAna and SOREL employees.Specialties: Leading Global Marketing Programs with Cross-Functional TeamsOmni-Channel Campaign Strategy and Management Digital Marketing StrategyGo-To-Market / Product Marketing StrategyKey Account ManagementProject Management
Danner Boots
View-
Brand Marketing Manager (Seasonal)Danner Boots Aug 2024 - PresentPortland, Or, Us
-
Senior Marketing ManagerKeen Mar 2022 - Jun 2024Portland, Oregon, UsLead Omni-Channel Marketing for US Outside Performance, Lifestyle and Kids businessDrive integrated marketing campaigns for US region, connecting global brand initiatives to regional activation opportunities. Work in partnership with global marketing leads, channel leads and cross-functional teams to ensure go-to-market alignment and propel business goals.Manage US paid media agency partnerships to drive media strategies/planning and leverage full funnel outcomes to deliver success for brand and business.Oversee US PR agency partnership to amplify brand, product marketing stories and thought leadership opportunities. -
Senior Brand Marketing Manager, International DistributorsColumbia Sportswear Company Sep 2018 - Apr 2021Portland, Oregon, UsI led marketing strategy and oversaw marketing executions for Columbia’s International Distributor Business (26 partners operating in 40+ countries) including all omni-channel marketing (digital, content, e-commerce, brand partnerships, retail environments and key accounts). Directed seasonal campaigns driving double-digit growth in key international regions.- Directed development of regionally-specific campaigns including ‘PIVOT’ footwear campaign for Russian partner, Columbia’s largest global retail account. - Managed cross-border marketing team and served as trusted, strategic advisor to senior leadership and regional business partners.- Initiated new Go-To-Market (GTM) process in partnership with merchandising, sales and operations teams expediting planning timelines while enhancing cross-divisional, strategic alignment. - Overhauled marketing and co-op budget delivering clear reporting metrics tied to strategy. -
Global Go-To-Market Marketing ManagerColumbia Sportswear Company Oct 2015 - Sep 2018Portland, Oregon, UsI was responsible for driving strategic initiatives and marketing plans for outerwear and equipment, Columbia’s largest revenue category, across all regions. Led marketing strategy and plan implementation for international subsidiary and distributor partners including China, Europe, Japan, Russia, Middle East, Central/South America, and Asia Pacific (EMEA/LAAP).- Developed global outerwear marketing plans in collaboration with senior product, marketing, sales and regional leadership driving 20%+ growth in category. - Directed branding, storytelling and marketing asset development for six global outerwear technology and product launches driving 1Bil business.- Led planning, briefing, development and flow of seasonal marketing assets across multi-channel, regional brand teams. - Created seasonal branding guidelines and campaign toolkits for cross-functional teams and regional partners reinforcing global alignment and brand consistency. - Oversaw planning and execution of seasonal lifestyle category photography shoots.
-
Program Manager, “Digital First” Initiative (Special Project)Columbia Sportswear Company Jun 2017 - Nov 2017Portland, Oregon, UsDirected project team and business case approval for new global Digital Asset Management (DAM) platform to support “Digital First” corporate initiative and growth goals across Columbia, Mountain Hardwear, SOREL and prAna brands. - Impact: Delivered thousands of global employees and external partners a scalable platform to efficiently manage digital content growth and enhance brand consistency across regions.- Built and led cross-functional team including marketing, e-commerce, IT, finance, HR and regional teams resulting in senior leadership approval for DAM financial plan, global implementation plan and new DAM organization structure.
-
International Brand Marketing ManagerColumbia Sportswear Company Apr 2014 - Oct 2015Portland, Oregon, UsI oversaw global marketing plans and steered budgets for global subsidiary and international distributor markets.- Strengthened online marketing strategies and digital tools to grow brand awareness, increase engagement and maximize global digital budget.
-
Product Marketing Manager (Contract)Columbia Sportswear Company Feb 2014 - Apr 2014Portland, Oregon, Us
-
Product Line ManagerNutcase Helmets Aug 2011 - Jan 2014Portland, Or, UsI directed seasonal product line management and product marketing for growing multi-sport helmet start-up. Led projects from strategic direction and initial concepts through design, development, sell-in and market roll-out.- Directed launch of brand’s first proprietary bicycle helmet with new supplier.- Managed seasonal launch of products in bike and snow categories distributed in 30 countries.- Directed cross-functional teams including design, engineering, manufacturing, marketing, sales and finance through product lifecycle ensuring timely product launch at target margins.- Led product marketing strategies and projects including packaging, hangtags, user manuals, sales collateral and in-store presentation. -
Marketing Communications Manager/ConsultantWillamette Valley Wineries Association Dec 2008 - Mar 2012Portland, OrI managed and implemented marketing communications for seasonal campaigns, events and special projects at nonprofit organization promoting 200+ wineries in largest wine region in Oregon.- Launched organization’s first social media platforms and email strategies to build awareness and engagement with partner wineries and events.- Spearheaded website update resulting in increased stie functionality and decreased costs. - Directed and executed marketing plans for regional tasting events leading to sold-out trade and consumer events in Seattle and New York.- Managed association's inaugural philanthropic partnership with Ecotrust's Farm to School programs. -
Marketing And Key Account Manager (Contract)Cafegive Jan 2010 - May 2011Portland, Oregon, UsI managed and executed marketing communications, campaign launches and account management for digital start-up dedicated to creating social media strategies, cause marketing and fundraising solutions for non-profits and e-commerce brands. - Directed website's first fully integrated 'Cards for a Cause' holiday campaign featuring 20 non-profits resulting in site's highest levels of traffic and conversions. - Led site and promotional merchandising strategy. Grew retail/affiliate marketing partnerships by 50% in 2010 targeting key local, niche and national brands by sector.- Collaborated with web designers, developers and marketing teams to drive campaign launches, activate non-profits and leverage all consumer and non-profit touch points. -
European Merchandising Manager - Outerwear And SportswearColumbia Sportswear 2007 - 2008Portland, Oregon, UsI directed cross-functional teams including design, development and merchandising for European women's outerwear, sportswear and youth product lines driving $60+Mil business. - Streamlined product development process via critical communication improvements between US merchandising, design, development, sourcing, sales, marketing and European teams.- Crafted key product 'stories' for seasonal catalogs and created new merchandising and sales tools to drive sell-in.- Analyzed sales and assessed key European market, competitor and consumer trends to inform strategic line development of technical and casual lines.
-
International Marketing ManagerColumbia Sportswear 2002 - 2007Portland, Oregon, UsInternational marketing brand steward and advocate. Developed marketing strategies and implemented marketing programs to enhance brand image and drives strategic business objectives for Columbia Sportswear, SOREL and Montrail brands. - Managed integrated marketing efforts and steered budgets for international business in 35+ global markets during a period when international sales doubled.- Oversaw international marketing strategies and program development across advertising, media, web, retail, packaging, collateral, tradeshows, public relations, sponsorships and events.- Drove online marketing strategies and developed digital tools for international markets to grow brand awareness and build engagement efficiently.- Managed implementation of retail branding, store signage and packaging rollout for international retail store openings.
-
International Marketing CoordinatorColumbia Sportswear 1998 - 2002Portland, Oregon, Us
-
International Account Rep, Southern HemisphereColumbia Sportswear 1997 - 1998Portland, Oregon, Us
Lynnette Anderson Skills
Lynnette Anderson Education Details
-
Northwestern UniversityPolitical Science And International Studies -
Portland State UniversityDigital Marketing Strategies Certificate
-
Northwestern UniversityPolitical Science / International Studies & Economics
Frequently Asked Questions about Lynnette Anderson
What company does Lynnette Anderson work for?
Lynnette Anderson works for Danner Boots
What is Lynnette Anderson's role at the current company?
Lynnette Anderson's current role is Sr. Marketing Manager - Global Brand Marketing | Project Management | GTM Strategy | Omni-Channel Marketing - Columbia Sportswear Global Marketing Alum.
What is Lynnette Anderson's email address?
Lynnette Anderson's email address is la****@****bia.com
What is Lynnette Anderson's direct phone number?
Lynnette Anderson's direct phone number is +150357*****
What schools did Lynnette Anderson attend?
Lynnette Anderson attended Northwestern University, Portland State University, Northwestern University.
What are some of Lynnette Anderson's interests?
Lynnette Anderson has interest in Trail Running, International Business, Snowboarding, Cycling, Hiking, Travel.
What skills is Lynnette Anderson known for?
Lynnette Anderson has skills like Brand Management, Marketing Strategy, Product Marketing, Marketing, Strategy, Integrated Marketing, Social Media Marketing, Management, Product Development, Marketing Communications, International Marketing, Digital Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial