Customer Experience Leader and Principal of Mindspot, a strategic consultancy using sound research design and uncovering the insights driving consumer behavior. Specializing in consumer packaged goods, B2B and B2C strategy and marketing research. Six Sigma Green Belt, published author on the topic of linking Six Sigma to your Customer Satisfaction Process (Stakeholder Management). Past President of the American Marketing Association of Central Florida.Specialties: -Providing actionable customer-driven strategy grounded in sound research principles and strategic activation-Created the Mindspot Accelerator, a research based creative ideation process for creating new products, services and businesses -Understanding and improving the customer experience RIVA-trained Focus Group Moderator - Focus Groups or Online Focus Groups Mindspot Research offers both Qualitative Marketing Research and Quantitative Marketing Research including: -Global Online Surveys -MindTrack Customer Satisfaction and Loyalty Measurement and Tracking Studies (Attitude & Usage, Awareness, Six Sigma, NPS, Share, Competition)-Concept testing, Customer Profiles and Segmentation -CustomerForward™ Strategic Marketing Consulting (Positioning, tagline, strategic workshops)
Listed skills include Market Research, Marketing Research, Customer Insight, Marketing Strategy, and 46 others.