Lynnette Pierce Mitchell Email and Phone Number
chicago, illinois, united states
Lynnette Pierce Mitchell's Location
San Antonio, Texas, United States, United States
Lynnette Pierce Mitchell's Contact Details
Lynnette Pierce Mitchell work email
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Lynnette Pierce Mitchell phone numbers
About Lynnette Pierce Mitchell
Highly talented and accomplished sales and marketing executive with 40+ years of experience managing consumer product sales and marketing initiatives for top tier companies such as Mondelez International, Kraft Foods, Eastman Kodak Company, IBM, M&M/Mars and Johnson & Johnson. Proven track record of dramatic sales increases by identifying and capturing market opportunities through strategic planning, consultative selling and successful marketing campaigns. Enthusiastic high achiever recognized for fostering productive business relationships, developing effective strategic plans and building strong unified teams. Specialties: Read, write and speak fluent Spanish. Experienced in Strategic Planning, Contract Negotiations, Profit & Loss Management, New Business Development, Staff Management & Development, Product Launch, Executive Sales Presentations, Salesforce Development and Training, Change Management, Shopper Marketing, Trade Planning, Key Account Management, Broker Management and Retail Merchandising.Proficient in Microsoft Office.
Lynnette Pierce Mitchell's Current Company Details
Mondelēz International
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Manager Category Planning, Clif Bar
chicago, illinois, united states
- Website:
- mondelezinternational.com
- Employees:
- 48772
Lynnette Pierce Mitchell Work Experience Details
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Manager Category Planning, Clif BarMondelēz International Aug 2023 - PresentLead category development for Luna Bars and Clif Zbar to include working in partnership with cross-functional teams in sales, brand marketing, innovation, analytics, and finance to ensure alignment with overall business objectives and drive category growth.
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Sales Planning ManagerMondelēz International Jan 2021 - Aug 2023San Antonio, Texas Metropolitan AreaLead business development functions for both Biscuit and Confections in the Drug Channel including Monthly Forecast Accuracy, Strategic Planning, Monthly Reviews, Trade & Financial Reconciliations, Incremental Fund Request Process, Trade Effectiveness & Efficiency and New Item & Seasonal Forecasting and JBP Presentations. Accomplishments to date include delivering share gains across all categories despite supply chain challenges in 2021, training new Customer Category Managers for the CVS and Walgreens teams along with implementing monthly “lunch and learn” meetings for the entire Drug Team to share and develop best practices across a wide variety of topics. Developed new 2022 Revenue Bridges and strategic planning methodology to streamline processes and deliver more accurate plans. Led Salesforce development, training and implementation project for my team and was given a "Manager's Award" for creating and deploying pre-training modules for all channels.
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West Area Confections PlannerMondelēz International Jan 2016 - Jan 2021San Antonio, Texas AreaManaged Mondelez business from a planning perspective in West Area accounts: Target, HEB, Albertsons/Safeway, Costco, BJs, Winco and E-Commerce to include business development, strategic planning, consumer insights, new product launches and trade effectiveness and efficiency. Accomplishments to date: created and implemented a trade management program at all accounts that has become the national standard for checkbook management and decreased deductions by over 68%. Successfully introduced and gained distribution on new Milka Oreo bars and new Green & Black premium chocolates. Delivered gross and net revenue target increases of over 5% in 2016 and 2017 by designing effective promotional plans, customer centric marketing programs and first to market new item launches.
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Customer Category Manager - HebMondelēz International Oct 2012 - Nov 2016San Antonio, Texas AreaManaged Mondelez categories at HEB including broker support, business development, strategic planning, consumer insights and new product launches. Supported Nabisco business at HEB Region level to include logistics and retail sales management and to foster collaboration between these key functional groups. Accomplishments: Developed and presented 2013 Cadbury Planning deck resulting in the acceptance of 15 new products and three new initiatives at HEB in 2013 and prompting the senior buyer to declare: best planning meeting of any confections company ever. Created, presented and gained approval on six multi brand "scale event" campaigns to run in 2013 (including cross promotions with Coca Cola) which include all the power brands with coupon promotions and displays for key holiday periods at HEB. 2013 to 2016 YOY - successfully grew the business by over 7% and increased share by over 3pts.
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National Customer Business ManagerKraft General Foods May 2010 - Oct 2012San Antonio, Texas AreaProvided sales leadership and business development expertise in support of the Oscar Mayer, Kraft Cheese and Kraft Signature Brands (Stove Top, Jell-O, Shake n' Bake) business at HEB including strategic planning, new product launches, trade management and pricing and shelf management. Accomplishments: Developed program for best item launch in the US: Philly Cooking Cream and Cooking Creations, Led the team that drove high double digit YOY increases on Kraft Cheese and Oscar Mayer businesses, winning multiple recognition awards
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Director Of MarketingKnowaste Llc Apr 2009 - Jun 2010Provided sales leadership, marketing, business development and relationship management for start-up recycling company. Spearheaded the strategic marketing function including developing the infrastructure and driving the objectives, strategies and tactics. Created and deployed high profile business development initiatives and managed the marketing communications program including public relations. Launched successful new business unit: created business and marketing plans, provided sales leadership and developed e-commerce presence.
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Region ManagerEastman Kodak 2005 - 2009Successfully managed the sales and marketing of Kodak Traditional and Digital Products and Qualex Photofinishing Services in the following accounts: HEB, Publix Supermarkets, McLanes Grocery Supply, Disney World and Disney Land. Managed Account Executives responsible for specific business units and directed all strategic planning including sales, marketing, advertising, promotion and distribution functions within region. Negotiated and executed exclusive contracts with key accounts. Exceeded sales targets by using Neilsen and Spectra data to develop optimum product mixes, identify key promotional periods, penetrate target markets and maximize trade dollars. Created and analyzed forecast models to deliver estimates to manufacturing for & quotas and just in time replenishment. Collaborated with distribution and vendor managed inventory to maintain a 98% service level. -
Key Account ManagerEastman Kodak 2001 - 2005Spearheaded the sales, advertising, promotion and distribution of Kodak Products and Qualex Photofinishing Services (traditional and digital) to Kroger Marketing Area Offices: Southwest, Atlanta and Roanoke. Deployed a successful digital kiosk test in the Atlanta market that was the precursor to the now popular Kodak Picture Maker Kiosk. Created and directed local marketplace promotions including display contests, consumer sweepstakes, media advertising and joint purchase price reductions with external business partners such as Coca Cola, Pepsi Cola and Disney Buena Vista that resulted in an average of 20% increase in product and photofinishing sales. Managed and coordinated efforts with broker managers and staff providing key merchandising efforts in stores that consistently exceeded targets.
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Senior Account ManagerHome Director 2000 - 2001Directed sales, distribution and promotion activities to market digital broadband series connection centers with construction firms, distributors and integrators. Established strategic alliances with bundled service providers to facilitate turn-key solutions encompassing telephone, cable, security, high speed internet access, whole house audio and community intranet. Recognized for exemplary performance and consistent results attaining rantk as top sales person with a close rate of 95%. Developed a comprehensive training program and trained builder sales agents, real estate agents and distributor sales representatives on how to sell thee bundled services and supported integrators at all builder trade shows. -
Key Account ManagerEastman Kodak 1998 - 2000Drove the sales, advertising, promotion and distribution of Kodak Products and Qualex Photofinishing Services to Kroger Marketing Areas: Southwest, Altanta and Nashville. Coordinted photofinishing operations efforts with lab managers, quality control engineers and route drivers, managed and trained broker managers, developed and executed category management and retail marketing programs to grow industry and market share: product mix analysis, service offerings analysis, pricing strateigies and display vehicles. Grew photofinishing sales by $2 million in 1998 by transitioning Kroger Southwest KMA from Fuji to Qualex Photofinishing. Designed, developed and delivered training programs for Qualex Customer Service Representatives, Kroger Employees and Broker Representatives. Streamlined retail coverage operations resulting in cost reductions of 25% by implementing a tiered store retail coverage program.
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Regional Marketing DirectorEastman Kodak 1995 - 1998Drove sales in existing and new accounts by working with account executives and digital directors to develop and implement enhanced merchandising, promotion and advertising programs in all classes of trade achieving a total sales of $70 million. Allocated promotional budgets at the region level and developed, planned and coordinated all key local marketing and sales promotional programs. Provided analysis, financial modeling and proposals for field implementation of space management systems and instructed account executives on effective analysis of respective territories to establish accurate goals. Increased sales by 150% in 12 months by designing and executing a program to position Kodak Medalist film multi-packs in the Photo Specialty class of trade. Conceptualized and coordinated dealer "shows" in key region cities to introduce Kodak digital equipment and the new Advantix line of products, booking over $2.5 million in sales for these product lines.
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Account ExecutiveEastman Kodak 1986 - 1995Responsible for the sale, merchandising, promotion and advertising of Kodak Products in the Photo Specialty Class of Trade. Converted 15 accounts from the competition to Kodak Paper and Chemistry resulting in $1 million in incremental sales. As a result, developed and coordinated a training video that was used by the Marketing Education Center to teach new Account Executives how to sell Kodak Paper and Chemistry. Developed a marketing plan for Fox Photo - Gulf Coast Territories that was subsequently adopted nationwide. Results: sales growth of 10% in an account that had not seen any growth in years.
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Territory ManagerM&M/Mars 1984 - 1986Responsible for the sale, merchandising, advertising, promotion and distribution of M&M/Mars products in existing and new accounts for all Classes of Trade. -
Account ManagerMcneil Consumer & Specialty Pharmaceuticals 1982 - 1984Ressponsible for selling Tylenol over the counter products through the food, drug and wholesaler classes of trade.
Lynnette Pierce Mitchell Skills
Marketing Strategy
Sales Management
New Business Development
Key Account Management
Leadership
Market Planning
E Commerce
Marketing
Start Ups
Advertising
Selling
Forecasting
Management
P&l Management
Sales
Marketing Communications
Customer Engagement
Business Development
Strategic Planning
Sales Operations
Product Development
Budgets
Competitive Analysis
Account Management
Cross Functional Team Leadership
Retail
Pricing
Business Planning
Lynnette Pierce Mitchell Education Details
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Organizational Leadership -
Business
Frequently Asked Questions about Lynnette Pierce Mitchell
What company does Lynnette Pierce Mitchell work for?
Lynnette Pierce Mitchell works for Mondelēz International
What is Lynnette Pierce Mitchell's role at the current company?
Lynnette Pierce Mitchell's current role is Manager Category Planning, Clif Bar.
What is Lynnette Pierce Mitchell's email address?
Lynnette Pierce Mitchell's email address is ly****@****ail.com
What is Lynnette Pierce Mitchell's direct phone number?
Lynnette Pierce Mitchell's direct phone number is +171382*****
What schools did Lynnette Pierce Mitchell attend?
Lynnette Pierce Mitchell attended University Of Southern California, University Of Houston.
What are some of Lynnette Pierce Mitchell's interests?
Lynnette Pierce Mitchell has interest in Social Services.
What skills is Lynnette Pierce Mitchell known for?
Lynnette Pierce Mitchell has skills like Marketing Strategy, Sales Management, New Business Development, Key Account Management, Leadership, Market Planning, E Commerce, Marketing, Start Ups, Advertising, Selling, Forecasting.
Who are Lynnette Pierce Mitchell's colleagues?
Lynnette Pierce Mitchell's colleagues are Cloie Cabigao, Pankaj Singh, Maria Laura Speratti, امید میاحی, Hershey Bandong, Angel Ledezma, Arthur Pessanha Barros.
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