Lynn Fitzpatrick Foley

Lynn Fitzpatrick Foley Email and Phone Number

Award Winning Legal Marketing Consultant and Agency Lead - client development, digital strategy, brand visibility @ fSquared Marketing
west vancouver, british columbia, canada
Lynn Fitzpatrick Foley's Location
Vancouver, British Columbia, Canada, Canada
Lynn Fitzpatrick Foley's Contact Details

Lynn Fitzpatrick Foley personal email

Lynn Fitzpatrick Foley phone numbers

About Lynn Fitzpatrick Foley

Having worked with law firms for nineteen years, as CEO of fSquared Marketing I collaborate with in-house legal marketers on stand-alone marketing and branding projects, act as fractional CMO to law firms without internal marketing resources, and coach individual lawyers focusing on business development and personal branding.I have worked with numerous international, regional and boutique law firms, and their lawyers, to achieve their strategic goals while offering practical, measurable, and proven solutions to challenges my clients face. I frequently present in the United States and Canada on topics associated with legal marketing, business development, and digital strategy and have contributed to various legal publications including American Lawyer and Canadian Lawyer. I have made over two dozen presentations at both regional and annual Legal Marketing Association (LMA) conferences on topics ranging from law firm branding and websites to website accessibility to the client journey to mental well-being in legal. When not collaborating with clients, I focus on my passion projects including the "Legal Marketing Mental Wellness Survey" and educating legal marketers on the importance of web and digital accessibility in the legal industry. Specializing in legal marketing and professional services business development, I have held senior roles in market-leading companies including JPMorgan Chase, PricewaterhouseCoopers, and White & Case LLP.I hold a dual concentration MBA in Finance and Media & Communications Management and am as comfortable discussing profitability as client satisfaction.I was a member of the Board of Directors of the Legal Marketing Association, Western Canada Region from 2012 to 2017. In 2018 she was chosen to sit on the judging panel of the association’s highest awards – the Your Honor Awards – judging the categories related to Branding and Website. In 2020 she served as Co-Chair of the LMA International Social and Digital Marketing Committee and was the Co-Chair of the LMA Well-Being Committee for 2021 and 2022.Specialities include: Strategic Planning, Business Development, Client Development and Client Account Management, Marketing, Branding,Digital Strategy, Legal Marketing, Business Planning, Senior Executive Coaching, Marketing Technology Utilization, Brand Visibility, Social Media.

Lynn Fitzpatrick Foley's Current Company Details
fSquared Marketing

Fsquared Marketing

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Award Winning Legal Marketing Consultant and Agency Lead - client development, digital strategy, brand visibility
west vancouver, british columbia, canada
Website:
fsquaredmarketing.com
Employees:
6
Lynn Fitzpatrick Foley Work Experience Details
  • Fsquared Marketing
    Chief Executive Officer
    Fsquared Marketing Aug 2012 - Present
    Vancouver, Canada Area
    Lynn is CEO and Co-Founder of fSquared Marketing, a legal and professional services marketing consulting firm with expertise in client development, digital strategy and execution, strategic planning and brand visibility. The firm prides itself on offering practical, measurable and proven solutions to challenges faced by clients on a daily basis.Established firm to provide senior marketing and client management advice to law firms and other professional services firms in Canada and the… Show more Lynn is CEO and Co-Founder of fSquared Marketing, a legal and professional services marketing consulting firm with expertise in client development, digital strategy and execution, strategic planning and brand visibility. The firm prides itself on offering practical, measurable and proven solutions to challenges faced by clients on a daily basis.Established firm to provide senior marketing and client management advice to law firms and other professional services firms in Canada and the United States. Lynn acts as the lead client and business development strategist for the firm bringing local, regional and global experience to clients who don’t have in-house resources to fill their needs.- Provides advice to law, accounting, consulting and other professional services firms, and the professionals who are part of them.- Works with cutting edge tools and best practices especially in the area of digital marketing, e-mail marketing and CRM.- Provides expertise in key messaging, brand visibility, marketing and client development to firms in transition. Show less
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  • Bull, Housser & Tupper
    Director Of Marketing And Client Development
    Bull, Housser & Tupper Jun 2010 - Jul 2012
    Vancouver, Bc
    Reporting to the Firm Managing Partner, responsible for managing the overall marketing function of the firm with a focus on marketing and business development strategy. Responsible for developing and guiding strategies specifically for client management, retention and development. Played a leadership role with the Executive Committee, Client Teams, Industry Groups, and individual lawyers to assist them in achieving their goals.Lead the assessment of the firm identity, and… Show more Reporting to the Firm Managing Partner, responsible for managing the overall marketing function of the firm with a focus on marketing and business development strategy. Responsible for developing and guiding strategies specifically for client management, retention and development. Played a leadership role with the Executive Committee, Client Teams, Industry Groups, and individual lawyers to assist them in achieving their goals.Lead the assessment of the firm identity, and built upon findings, to create a new brand identity, both messaging and visual, to demonstrate the firm personality to the market and build brand profile in target markets.Built a complete portfolio of tools for both the Marketing/BD team and the lawyers and staff to use in the positioning of the firm and it's key messages. These tools included storytelling and BD coaching for the lawyers,a new visual brand, a redesigned website tailored to our target audience and a comprehensive advertising and profile raising campaign.Achieved tangible results in relation to increases in firm profile, individual lawyer profile and billable hours. Show less
  • White & Case Llp
    Practice Development Director
    White & Case Llp May 2005 - May 2010
    New York, Ny
    Responsible for the client development, practice development and legal marketing function for the Americas Finance Practices of White & Case. Reported directly to the Chief Marketing Officer, the Global Heads of Banking, Bank Advisory and Project Finance, in addition to the Banking, Capital Markets and EIPAF Section Heads. Directly liaised with the Chief Operating Officer, Chief Financial Officer and other Lead Relationship Partners in regards to the business and financial elements of… Show more Responsible for the client development, practice development and legal marketing function for the Americas Finance Practices of White & Case. Reported directly to the Chief Marketing Officer, the Global Heads of Banking, Bank Advisory and Project Finance, in addition to the Banking, Capital Markets and EIPAF Section Heads. Directly liaised with the Chief Operating Officer, Chief Financial Officer and other Lead Relationship Partners in regards to the business and financial elements of key firm initiatives.Successful projects during her time at the firm included Financial Institutions Client Program, Global Pricing Project, Financial Markets Development Initiative, and Strategic Client Development Initiative. Show less
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  • Pricewaterhousecoopers
    Director - Business Development Executive
    Pricewaterhousecoopers Jan 2004 - May 2005
    New York, Ny
    Overall strategic responsibility to develop, implement and manage all business development initiatives and deliverables designed to attract and retain new business in the New York Metro Private Company Services market.
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  • Jpmorgan Chase
    Vice President
    Jpmorgan Chase Feb 1994 - Oct 2003
    New York, Ny
    Lynn started her career as a participant in the Associate Development Program at JPMorgan Chase. During her ten years at the bank, she lead various client facing initiatives including key client programs, marketing and industry segmentation and digital marketing. She held various positions while at the bank including the following:- Vice President - Sales Manager (Emerging Channel Sales) - Vice President - Business Manager (Corporate & Government Services Global Sales… Show more Lynn started her career as a participant in the Associate Development Program at JPMorgan Chase. During her ten years at the bank, she lead various client facing initiatives including key client programs, marketing and industry segmentation and digital marketing. She held various positions while at the bank including the following:- Vice President - Sales Manager (Emerging Channel Sales) - Vice President - Business Manager (Corporate & Government Services Global Sales Group)- Vice President – North American Regional Sales- Vice President - Global Client Management- Assistant Vice President – Issuer Sales- Global Services Management Trainee - Associate Development Program Show less
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Lynn Fitzpatrick Foley Skills

Strategic Planning Legal Marketing Email Marketing Marketing Marketing Strategy Digital Marketing Competitive Analysis New Business Development Digital Strategy Social Media Market Research Business Strategy Client Development Brand Management Presentation Development Public Speaking Key Account Management Personal Branding Practice Management Revenue Growth Generation Profile Raising Communications Management Mergers And Acquisitions Corporate Law Lead Generation Inbound Marketing Business Development Account Management

Lynn Fitzpatrick Foley Education Details

Frequently Asked Questions about Lynn Fitzpatrick Foley

What company does Lynn Fitzpatrick Foley work for?

Lynn Fitzpatrick Foley works for Fsquared Marketing

What is Lynn Fitzpatrick Foley's role at the current company?

Lynn Fitzpatrick Foley's current role is Award Winning Legal Marketing Consultant and Agency Lead - client development, digital strategy, brand visibility.

What is Lynn Fitzpatrick Foley's email address?

Lynn Fitzpatrick Foley's email address is ly****@****hoo.com

What is Lynn Fitzpatrick Foley's direct phone number?

Lynn Fitzpatrick Foley's direct phone number is (604) 343*****

What schools did Lynn Fitzpatrick Foley attend?

Lynn Fitzpatrick Foley attended Fordham Gabelli School Of Business, Trinity College Dublin, Portmarnock Community School.

What skills is Lynn Fitzpatrick Foley known for?

Lynn Fitzpatrick Foley has skills like Strategic Planning, Legal Marketing, Email Marketing, Marketing, Marketing Strategy, Digital Marketing, Competitive Analysis, New Business Development, Digital Strategy, Social Media, Market Research, Business Strategy.

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