Marketing Communications− Copywriting, copyediting, proofreading, translation (Chinese-English), key message and content development for marketing collateral, including case studies, press releases, brochures, eDMs, websites− Consulting on material and content, visual presentation and design of marketing collateral− Supported client's digital campaign for flagship conference; coordinated with client’s regional HQ to align and synergise branding effortsEvent… Show more Marketing Communications− Copywriting, copyediting, proofreading, translation (Chinese-English), key message and content development for marketing collateral, including case studies, press releases, brochures, eDMs, websites− Consulting on material and content, visual presentation and design of marketing collateral− Supported client's digital campaign for flagship conference; coordinated with client’s regional HQ to align and synergise branding effortsEvent Management− Conceptualised, planned and managed client's flagship conferences in Singapore & KL, Malaysia− Managing clients’ exhibition booths on-site − Co-managed Adidas China Women’s F/W 2011 print ad campaign production, featuring Chinese star Li Bingbing, involving three outdoor location shoots with less than five days’ preparation timeOthers− Mentoring of client’s marketing teams based in China Show less

Marketing Communications- Planned and managed marketing budget- Involved in marketing strategy development- Worked closely with media, creative and PR agencies to achieve marketing goals- Handled ATL & BTL marketing campaigns for brand and products- Visual merchandising for dealers and customer service centre- Initiated cost-saving measure by producing some marketing materials in-houseEvent Management- Successfully led participation in 10 major exhibitions… Show more Marketing Communications- Planned and managed marketing budget- Involved in marketing strategy development- Worked closely with media, creative and PR agencies to achieve marketing goals- Handled ATL & BTL marketing campaigns for brand and products- Visual merchandising for dealers and customer service centre- Initiated cost-saving measure by producing some marketing materials in-houseEvent Management- Successfully led participation in 10 major exhibitions and over 60 roadshows with tight timeline and limited budget- Organised product launches, seminars and company-sponsored events- Appointed and managed vendors, recruited and supervised a team of 20 promoters, and interns Show less

Creative conceptualisation and management of outbound conventions, teambuilding activities and themed gala dinners for groups of over 1,000 pax; responsible for event budgets and timelines

Marketing Communications- Managed marketing timelines and budgets- Developed marketing collateral and executed targeted exhibitor and visitor recuitment campaigns- Oversaw media research, planning and buying- Organised press conferences, monitored and compiled media clippings- Lead generation and administrator of databankProject Management and Client Servicing- Managed operational timelines and budgets- Handled vendor tenders- Worked closely with the… Show more Marketing Communications- Managed marketing timelines and budgets- Developed marketing collateral and executed targeted exhibitor and visitor recuitment campaigns- Oversaw media research, planning and buying- Organised press conferences, monitored and compiled media clippings- Lead generation and administrator of databankProject Management and Client Servicing- Managed operational timelines and budgets- Handled vendor tenders- Worked closely with the Singapore Trade Development Board (TDB, now known as "Enterprise Singapore") and drove exhibitor recruitment for the Singapore Pavilion- Organised exhibitor networking receptions- Assisted Singapore-based companies in obtaining subsidies from TDB for overseas trade fair participation- Pre, post and onsite logistical support for exhibitors for trade fair based in Hannover, Germany. Show less

In charge of exhibitors’ booth requirements as well as operational and logistical support on-site for events in Singapore and Bangkok, Thailand; direct reporting of all post-show P/L to management