Lynn Goh Email & Phone Number

Singapore/Hong Kong/Shanghai/Beijing

Marketing Communications− Copywriting, copyediting, proofreading, translation (Chinese-English), key message and content development for marketing collateral, including case studies, press releases, brochures, eDMs, websites− Consulting on material and content, visual presentation and design of marketing collateral− Supported client's digital campaign for flagship conference; coordinated with client’s regional HQ to align and synergise branding effortsEvent… Show more Marketing Communications− Copywriting, copyediting, proofreading, translation (Chinese-English), key message and content development for marketing collateral, including case studies, press releases, brochures, eDMs, websites− Consulting on material and content, visual presentation and design of marketing collateral− Supported client's digital campaign for flagship conference; coordinated with client’s regional HQ to align and synergise branding effortsEvent Management− Conceptualised, planned and managed client's flagship conferences in Singapore & KL, Malaysia− Managing clients’ exhibition booths on-site − Co-managed Adidas China Women’s F/W 2011 print ad campaign production, featuring Chinese star Li Bingbing, involving three outdoor location shoots with less than five days’ preparation timeOthers− Mentoring of client’s marketing teams based in China Show less

Singapore

Singapore

Marketing Communications- Planned and managed marketing budget- Involved in marketing strategy development- Worked closely with media, creative and PR agencies to achieve marketing goals- Handled ATL & BTL marketing campaigns for brand and products- Visual merchandising for dealers and customer service centre- Initiated cost-saving measure by producing some marketing materials in-houseEvent Management- Successfully led participation in 10 major exhibitions… Show more Marketing Communications- Planned and managed marketing budget- Involved in marketing strategy development- Worked closely with media, creative and PR agencies to achieve marketing goals- Handled ATL & BTL marketing campaigns for brand and products- Visual merchandising for dealers and customer service centre- Initiated cost-saving measure by producing some marketing materials in-houseEvent Management- Successfully led participation in 10 major exhibitions and over 60 roadshows with tight timeline and limited budget- Organised product launches, seminars and company-sponsored events- Appointed and managed vendors, recruited and supervised a team of 20 promoters, and interns Show less

Singapore

Creative conceptualisation and management of outbound conventions, teambuilding activities and themed gala dinners for groups of over 1,000 pax; responsible for event budgets and timelines

Singapore

Marketing Communications- Managed marketing timelines and budgets- Developed marketing collateral and executed targeted exhibitor and visitor recuitment campaigns- Oversaw media research, planning and buying- Organised press conferences, monitored and compiled media clippings- Lead generation and administrator of databankProject Management and Client Servicing- Managed operational timelines and budgets- Handled vendor tenders- Worked closely with the… Show more Marketing Communications- Managed marketing timelines and budgets- Developed marketing collateral and executed targeted exhibitor and visitor recuitment campaigns- Oversaw media research, planning and buying- Organised press conferences, monitored and compiled media clippings- Lead generation and administrator of databankProject Management and Client Servicing- Managed operational timelines and budgets- Handled vendor tenders- Worked closely with the Singapore Trade Development Board (TDB, now known as "Enterprise Singapore") and drove exhibitor recruitment for the Singapore Pavilion- Organised exhibitor networking receptions- Assisted Singapore-based companies in obtaining subsidies from TDB for overseas trade fair participation- Pre, post and onsite logistical support for exhibitors for trade fair based in Hannover, Germany. Show less

Singapore

In charge of exhibitors’ booth requirements as well as operational and logistical support on-site for events in Singapore and Bangkok, Thailand; direct reporting of all post-show P/L to management